Tan Qianru

MBA graduate from Shanghai Jiao Tong University, ex-MOE teacher and certified digital marketer.

8 Colors Pte Ltd, Operations Manager

• Managed business operations, talents, and digital marketing campaigns
• Content creation in TikTok, Instagram posts, YouTube shorts and Facebook reels
• Grew 248% of YouTube subscribers, 483% of TikTok followers and 98% of Instagram followers

• On-the-job work at Jellyfish Singapore Media Agency through 33 Talent, part of Paid Media Team as a Programmatic Trainee, Content Syndication Direct Buy
• Certified in Google Marketing Platforms such as Google Ads, DV360, Campaign Manager, Data Studio Dashboard
• Set up and manage APAC, US and South Africa campaigns in DSP, monitor the performance in SSP and do reporting, ensure campaigns pacing and leads goal reached 100%
• Drive data-driven lead generation campaigns, working closely with vendors to influence strategy
• Manage media budgets and planning conversations with client
• Collaborate with global publishers to drive content partnerships for the tech client
• Continually review and develop Media Buying processes and efficiencies to facilitate and support this growing part of the business

• Create social media content, design training packages, and write contract for part time teachers
• Submit quotations for Singapore Schools’ overseas immersion and local enrichment programmes
• Planned travel itineraries, coordinate tours with multiple vendors, list products on Traveloka, Klook, Trip.com and Changi Recommends

• Designed business framework for products value supply chain operations
• Evaluated company valuation, directed company plans and projection for investment pitching
• Developed curriculum and conduct lessons for both local and overseas clients
• Initiated marketing plans and implement pricing strategies to maintain profit margins of 12.3%
• Managed accounts, budgeting and business transactions, increased company revenue by 40%
• Curated website and established social media campaigns

• Served in the School Staff Welfare Committee, planned and conduct events 
• Able to build good work relationship with key stakeholders, external vendors in partnership projects
• Collaborated with level teachers in lesson design, set exam papers and crafts holistic assessment
• Teacher in-charge for Sports and Performing Arts Co-curricular activities
• Conducted Training for Cyber-wellness and ICT ambassadors for the entire school population talk
• Coached students for preparation in Singapore Youth Festival showcase, National Games
• Represented local teachers in the Overseas learning trip at National Taiwan Normal University

SKILLS IGNITION SG (2021)

• Completed Avado digital leadership courses organized by IMDA and Grow with Google Programme 

SHANGHAI JIAO TONG UNIVERSITY (2017 - 2020)

Master in Business Administration (MBA) Degree

• Awarded master’s degree in business administration with Merit
• Authored research thesis on start-up firm competitive strategy.
• Modules conducted in both Chinese and English language in NTU campus
• Participated in study trips at Cambridge University and Shanghai Jiao Tong University campuses
• Achieved Top grades for Strategic, Human Resource Management and China Society Management
• Attained a final GPA of 3.41 out of 4

NANYANG TECHNOLOGICAL UNIVERSITY (2008 - 2012)

Bachelor of Arts (Education) Degree with Honours

• Awarded Teacher Training Award
• Certified in Social and Emotional Skills facilitation course
• Research Assistant for scaffolded student centric learning at National Institute of Education
• INSTEP exchange programme at Xiamen University
• Volunteered in International Redesign Pedagogy Conference and Youth Olympics
• Achieved Top grades for Ancient Chinese Language and French language level 1