Thilak S

Results-driven Digital Marketing Professional with 6+ years of progressive experience spanning full-stack digital ecosystem development, social media management, brand strategy, and administrative operations. Proven track record of building end-to-end digital presences from zero — encompassing website creation, domain and hosting management, SEO optimization, paid media campaigns, and community growth. Successfully scaled social media communities to 20,000+ followers, generated 1,000+ qualified leads within 3 months for an educational institution, and delivered measurable ROI across healthcare, political, restaurant, and corporate verticals.

Adept at managing multi-client accounts independently and translating business objectives into high-impact digital strategies. Seeking a senior-level Digital Marketing, Social Media Management, or Brand Development role within a Singapore-based or international organization.

Administrative Executive | Digital Marketing Executive | Graphic Designer at SRM Public School (Mannuru Venkataramana Educational Trust) (2025-06 – Present)

• Spearheaded school-wide admission marketing campaigns, generating 1,000+ quality leads within 3 months through precision-targeted Meta Ads, SEO-optimized content, and organic social media outreach.
• Designed full suite of admission campaign collateral including digital posters, brochures, social media creatives, and event banners, elevating school brand recognition across Tirupati district.
• Managed end-to-end social media presence across Facebook and Instagram, increasing page engagement by developing a monthly content calendar aligned with school milestones and admission cycles.
• Oversaw administrative operations including documentation management, appointment orders, purchase orders, vendor coordination, and records management, ensuring regulatory compliance and operational efficiency.
• Maintained and updated student and staff databases with high accuracy, supporting informed decision-making for school leadership.
• Collaborated cross-functionally with teaching staff and management to produce branding materials for school events, parent communications, and institutional marketing.

Digital Marketing Consultant | Social Media Manager | Graphic Designer at Campaign Office of Mrs. Mannuru Suguna (MLA Candidate) (2023-06 – 2025-05)

• Architected and managed the complete digital campaign strategy for an MLA election campaign, developing a cohesive online presence that built public trust and voter engagement.
• Scaled Facebook Page from inception to 21,000+ followers; grew Instagram from zero to 8,000+ followers through consistent posting, audience-targeted content, and community engagement initiatives.
• Created over 200+ election campaign creatives — posters, banners, video thumbnails, and digital assets — ensuring visual consistency with campaign brand guidelines.
• Edited campaign video content for digital broadcast, producing reels, highlight videos, and campaign messages that achieved organic reach across social platforms.
• Planned and executed monthly social media content calendars aligned with political milestones, press releases, and constituency engagement events.
• Provided office management support including scheduling, documentation, and campaign coordination, ensuring seamless daily operations throughout the election period.

Chief Digital Marketing Executive at TSkyVolt Pvt Ltd (2019 – 2023)

• Led end-to-end digital transformation for 10+ diverse clients across healthcare, political, restaurant, and corporate sectors — building complete digital ecosystems from domain registration to revenue-generating campaigns.
• Independently managed the full digital marketing lifecycle: website development (WordPress), domain and hosting procurement, on-page SEO, Meta Ads management, social media strategy, and content production.
• Built and grew multiple social media communities exceeding 20,000+ combined followers, using audience analytics, A/B testing, and platform algorithm optimization to drive organic growth.
• Produced graphic design deliverables including brand identity systems, marketing collateral, social media templates, and promotional materials using Adobe Photoshop, Illustrator, and Canva.
• Edited promotional and campaign videos using Adobe Premiere Pro and After Effects, delivering polished content for digital advertising, social media, and website use.
• Developed and executed lead generation funnels using Meta Ads and organic content strategies, driving measurable increases in inquiries and client conversions across all accounts.
• Managed client relationships, provided strategic digital marketing consultancy, and delivered monthly performance reports with data-driven insights and recommendations.

CNC / VMC Production Control Executive at MNC Manufacturing Companies (Mechanical Industry) (2014 – 2019)

Foundation role in precision manufacturing before successful career transition to digital marketing.

• Operated and programmed CNC and VMC machines, maintaining production quality standards and machine utilization efficiency for MNC-level manufacturing operations.
• Managed production planning, scheduling, and process control, consistently achieving on-time delivery targets and minimizing production downtime.
• Maintained manufacturing documentation, quality control records, and production monitoring reports in compliance with industry standards.

Diploma in Mechanical Engineering – Dr. M.G.R Polytechnic College, Thiruvannamalai (2014)

Secondary School Leaving Certificate (SSLC) – Government Boys Higher Secondary School, Kalavai (2011)