Wen Siew Chang

Business development and account management professional with 3.5 years of experience in client acquisition and pipeline generation across pharmaceutical, technology and financial services industries in APAC. Grew client base by 40% through outbound and inbound nurturing, and built USD 50K qualified pipeline by identifying upsell and cross-sell opportunities. Consistently exceeded quarterly sales targets, boosting revenue growth by 2x.

Collaborative and quick to learn, with hands-on full cycle project coordination, governance and stakeholder management across multi-market, high-volume environments.

Account Manager at Dentsu Inc (2026-01 – 2026-07)

• Built a qualified sales pipeline worth USD 50K by actively identifying upsell and cross-sell opportunities within a USD 1.7M Johnson & Johnson account
• Led 8 projects in Singapore and 2 strategic initiatives across Asia-Pacific region, generating 200K in revenue within 6 months
• Monitored campaign performance metrics, implementing real-time optimizations to maximize ROI
• Maintained and updated bi-weekly progress reports, dashboards and implementation updates, contributing to 20% reduction in project turnaround time
• Managed the production of case studies deck showcasing campaign successes and Dentsu’s capabilities

Account Manager at Salt Creatives Pte Ltd (2024-01 – 2025-11)

• Expanded client base by 40% by combining cold calling, outbound cold outreach via LinkedIn Sales Navigator and inbound nurturing through upsell and cross-sell opportunities
• Contributed to 33% revenue growth and consistently exceeded quarterly sales targets
• Built and maintained relationships with Fortune 500 clients across pharmaceuticals (bioMérieux, Merck & Co., Ferring Pharmaceuticals), Information Technology and digital storage (Western Digital, SanDisk), Printers and Electronics (Epson, Fujifilm, Hewlett Packard), banking and finance (Hong Leong Finance)
• Led client meetings, prepared and presented pitch decks while documenting key decisions and follow-up actions to keep deals and projects moving.

Account Executive at Salt Creatives Pte Ltd (2022-08 – 2023-12)

• Led team of creatives to deliver 50+ projects spanning full-cycle advertising, multimedia and content creation engagements for corporate clients, covering client brief analyses, servicing, project delivery and post-engagement reviews
• Managed portfolio of 10+ corporate clients across 4 industries: Pharmaceuticals and Healthcare, Electronics, Cybersecurity and Enterprise software
• Spearheaded pipeline building activities with existing clients through consultative sales, managed follow-ups with inbound and outbound leads and created case studies decks

Bachelor of Social Sciences (Honours), Distinction in Sociology – National University of Singapore (NUS) (2018-08 – 2022-06)