Yu Yiu Ho

Marketing graduate with hands-on experience in digital marketing, social media strategy, and performance marketing. Experienced in creating and optimising content across platforms such as TikTok and Instagram, as well as using tools such as Google Ads and Klaviyo. Interested in using data-driven insights to refine marketing strategies and drive measurable campaign performance, and creating engaging social media content that connects with audiences across platforms like TikTok and Instagram.

Social Media Marketing & Management Intern at The Social Craytives (2025-09 – 2025-12)

Social Media Strategy & Content Marketing and Community & Account Management

• Ideated and executed creative social media campaigns for clients across F&B, lifestyle, and consumer electronics industries
• Developed storyboards and scripts for short-form video content (TikTok, Instagram Reels) aligned with platform trends and brand positioning
• Produced and edited high-performing short-form videos using CapCut Pro, optimised for engagement and algorithm performance
• Crafted SEO-friendly, audience-targeted captions tailored to brand tone and content objectives
• Scheduled and published content via TikTok Studio and Meta Business Suite based on analytics-driven optimal posting times
• Managed daily social media operations, including community engagement, user-generated content (UGC) reposting and direct messages
• Strengthened brand-consumer relationships through proactive engagement and reputation management
• Monitored content performance and audience interaction trends to inform content optimisation strategies

Performance Marketing Intern at InsightOut (2024-10 – 2024-12)

Performance Marketing, Market Research and CRM & Marketing Analytics

• Created conversion-driven Google Ads copies tailored to various client objectives, industries and target audience segments
• Conducted comprehensive market research and competitor analysis across FMCG, TCM, childcare, and public sector industries
• Synthesised research insights into strategic recommendations aligned with campaign KPIs and business goals
• Supported campaign ideation, optimisation, and A/B testing initiatives to improve advertising performance
• Assisted in developing data-driven presentation decks for client pitches and performance reporting
• Conducted audience segmentation analysis using Klaviyo, evaluating key performance metrics including Open Rate, CTR, Conversion Rate, and Engagement Duration
• Analysed demographic and behavioural data to identify high-performing and underperforming segments
• Proposed lifecycle marketing strategies and predictive segmentation models to improve personalisation and retention
• Delivered actionable insights to enhance email marketing campaigns and increase customer engagement across funnel stages

Bachelor's degree in Business (Marketing) – Royal Melbourne Institution of Technology University (2022-07 – 2025-05)

GCE A Levels – Yishun Innova Junior College (2018-01 – 2021-10)