Pedro Albuquerque

Data Analyst with 14+ years of cross-functional experience in data storytelling, stakeholder management, and translating business requirements into actionable insights. Proficient in SQL, Python, Power BI, and Tableau, with hands-on experience in KPI development, measurement framework design, A/B testing, and self-serve analytics enablement across e-commerce and retail environments. Skilled in problem-solving and bridging the gap between technical teams and business stakeholders to drive data-driven decision-making across sales, marketing, and operations.

Founder | Business Intelligence and Data Analyst at Minimysa (2022-04 – 2025-09)

• Design and deployment of Business Intelligence (BI) dashboards and measurement frameworks in Power BI, tracking KPIs (conversion rate, AOV, churn, ROI) and enabling data-driven decision-making across sales, marketing, and operations teams.
• Development of self-serve analytics tools and automated reporting infrastructure using Python and SQL, reducing manual analysis workload and enabling data literacy across cross-functional business units.
• Data integration and transformation of marketing, sales, and operations datasets via SQL (CTEs, Window Functions, Joins) and Python pipelines, improving data integrity, reporting accuracy, and analytical consistency across the full customer lifecycle.
• Execution of customer behavioral, acquisition, and retention analyses using Python (Pandas) and SQL, delivering data storytelling and actionable insights to support pricing optimization, campaign targeting, and product iteration.
• Stakeholder management and business requirements gathering across cross-functional teams, translating business questions into structured analytical frameworks and delivering insights aligned with organizational priorities.
• Design and execution of A/B testing experiments and trend analysis, evaluating promotional campaign effectiveness and identifying growth opportunities with measurable business impact.

Distribution Associate | Data-Focused Operations at PACCAR Parts (2021-08 – 2022-10)

• Data quality assurance and validation across ERP/WMS reporting systems, identifying data discrepancies and ensuring pipeline reliability for supply chain operational decision-making.
• Analysis of fulfillment metrics (lead time, accuracy, throughput) using ERP/WMS data and Excel to support operational efficiency improvements and performance reporting for supply chain stakeholders.
• Inventory variance analysis and data documentation, contributing to data standardization and improving reporting reliability across the supply chain function.
• Problem-solving and workflow analysis in logistics operations, identifying process inefficiencies and recommending data-driven improvements to optimize operational performance.

Product Merchandiser | Sales and Performance Analytics at Shoppers Drug Mart (2018-10 – 2021-05)

• Analysis of sales and transaction data using Excel and POS reporting tools to identify consumption patterns and seasonal trends for retail merchandising decisions.
• Optimization of product placement strategies using data-driven planograms, improving sell-through rates and margins through structured performance analysis.
• Evaluation of promotional campaign effectiveness through performance metric analysis and data storytelling, supporting store-level revenue optimization decisions.

Travel Package Sales Representative at CVC Viagens (2017-02 – 2018-04)

• Monitoring and analysis of customer acquisition and retention metrics, contributing to a 20% year-over-year increase in sales through data-driven pricing strategies and personalized customer engagement.

Administrative and Operations Analyst at Netsolutions / Icatel (2012-02 – 2017-01)

• Automation of internal reporting processes via ERP systems, developing structured performance reports and data documentation to support management decision-making and operational transparency.

Data Science Bootcamp in Data Science – TripleTen (2025-04 – 2026-01)

Occupational Safety Technician in Occupational Safety – Escola Tecnica Regional (2011-05 – 2013-07)