Associate PR Manager / PR Manager

Job Title: Associate PR Manager / PR Manager

About Moonshot Digital

Moonshot Digital is a leading Public Relations agency for the digital age, established in 2016 and based in Thailand. We specialize in integrating strategic PR thinking with digital expertise to build reputation, influence, and long-term brand value.

Our work spans corporate communications, brand storytelling, media relations, influencer engagement, and crisis communication across both B2B and B2C sectors. We partner with national and international brands, combining deep local market understanding with global standards of strategy and execution.

At Moonshot, we believe PR is not just about visibility — it is about credibility, relevance, and sustainable impact.

Key Responsibilities

•Lead and manage client accounts and projects, ensuring strategic alignment, quality execution, and measurable results.

•Interpret client briefs, analyze business context, and develop integrated PR strategies aligned with communication objectives.

•Develop structured, outcome-driven plans by working backward from expected results to define clear timelines, deliverables, and priorities.

•Manage client relationships with professionalism, build trust, and maintain positive long-term partnerships that contribute to contract renewal.

•Ensure timely and appropriate communication with clients across all channels, responding within suitable timeframes based on urgency.

•Lead client meetings, set agendas, document key discussion points, and define clear next steps and action plans.

•Oversee PR execution including press conferences, events, interviews, and media activities, ensuring smooth on-site operations and quality outcomes.

•Utilize data, research tools, and digital platforms (e.g., social listening, influencer data tools, analytics frameworks) to support strategy development and reporting.

•Monitor campaign performance using data-driven frameworks and provide actionable insights for optimization.

•Manage and control client budgets in accordance with agreed scopes, timelines, and internal financial processes.

•Coordinate effectively with internal teams, vendors, and partners to ensure clarity, alignment, and timely delivery.

•Mentor and coach junior team members to develop their project ownership, prioritization skills, and client communication capabilities.

•Review team deliverables and provide constructive feedback to maintain high standards of work quality.

•Proactively propose innovative PR ideas, digital tactics, and technology-driven solutions to enhance campaign impact and operational efficiency.

•Demonstrate sound judgment in resolving operational challenges and escalate issues appropriately when necessary.

Qualifications

•Bachelor’s degree or higher in Communications, Public Relations, Marketing, Journalism, or a related field.

•5–8 years of experience in a PR agency or integrated communications environment, with proven experience handling client accounts independently.

•Demonstrated ability to lead projects and manage multiple accounts simultaneously in a fast-paced environment.

•Strong understanding of integrated PR strategy, including digital PR, influencer engagement, and media relations.

•Proven client management capability with the ability to build trust and maintain long-term professional relationships.

•Strong analytical thinking and ability to translate business objectives into actionable communication strategies.

•Experience using data-driven tools and platforms such as social listening tools, influencer analytics, media monitoring systems, or campaign measurement frameworks.

•Solid budgeting and financial management awareness, including scope control and cost monitoring.

•Leadership capability with experience mentoring or coaching junior team members.

•Excellent communication skills in Thai and English, both written and verbal.

•Strong organizational skills, attention to detail, and ability to prioritize tasks effectively.

•Professional maturity, problem-solving mindset, and ability to perform under pressure.

Why Join Us?

At Moonshot Digital, we believe in empowering our team to reach new heights and make a tangible impact. We offer a creative and supportive environment where your ideas are valued and your growth is a priority. Join us, and let's create great PR work!