Content & Creative Lead

Location: India (Bengaluru / Mumbai / Remote India)

Reports to: [Founder / Head of Marketing]

Employment: Full-time

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About PointzPlus

PointzPlus is a loyalty platform for India. We help people use the points they already have, including unused points, and help small merchants run loyalty programmes they can afford. We're a bootstrapped company led by its founders. That means we move fast, there are few layers between you and the decisions, and you'll own real pieces of the work from your first month.

About the role

You own how we sound and look online. You'll plan and publish across our channels, make the creatives yourself, and build the content that gets people to follow us and trust us. Our content should sound like a sharp person explaining something useful, not a brand selling something.

What you'll do

• Plan and publish content across LinkedIn, Instagram, YouTube (Shorts and Reels), and Facebook
• Design posts, banners, decks, and carousels in Canva, Figma, or similar
• Write captions, scripts, and short-form video ideas that sound human
• Grow organic followers and engagement with a clear plan, not volume posting
• Handle the content side of SEO: keyword-led blog posts, page copy, and meta descriptions with the web team
• Repurpose long content (founder interviews, product updates, customer stories) into short clips
• Track what works and change the plan monthly

What you need

• 3 to 5 years in content, social media, or creative roles, ideally in B2B, fintech, loyalty, or consumer apps
• A portfolio: accounts you've grown or campaigns you've made
• You design well enough to make your own creatives
• You write plainly and can tell a good idea from a clever one

AI tools (must have)

• Use AI to draft captions, scripts, and content ideas, then edit until they sound like us
• Use Canva's AI features, Midjourney, Firefly, or similar to produce creatives faster
• Use CapCut, Descript, or similar for AI-assisted editing, subtitling, and clip repurposing
• Use AI-assisted analytics to spot what's working in the numbers

Nice to have

• Video editing in Premiere or DaVinci Resolve
• LinkedIn personal and company page growth experience