E-Commerce Manager

About the Role The Role Own Craft-Hub’s marketplace storefronts end-to-end — TikTok Shop, Shopee, Lazada — and the fulfilment flow behind them. You turn our licensed craft kits into well-run, profitable stores across Thailand and SEA.

Responsibilities

• Set up and manage TikTok Shop, Shopee, Lazada stores: listings, PDPs, images, pricing, promotions, vouchers, campaign/mega-sale enrolment.
• Own the product catalogue across markets — SKUs, variants, stock sync, localisation.
• Product research: monitor trending products, competitors, and category demand across SEA marketplaces and social; benchmark pricing; identify new SKU / IP / bundle opportunities and feed the range/assortment plan.
• Social media: manage Craft-Hub’s brand social channels (Facebook Page, TikTok, Instagram) — organic content calendar, community/engagement, and coordination with live affiliate activity.
• Coordinate fulfilment & logistics with our 3PL / enabler (warehousing, pick-pack, shipping, returns); keep delivery SLAs and inventory accurate.
• Run the affiliate / KOS program operations alongside the Live Sale Expert (onboarding, commissions, tracking).
• Manage marketplace compliance (store-ready, ticketing, platform policies) and selleraccount health.
• Performance & analytics: own the weekly dashboard — track conversion funnel (impressions → clicks → add-to-cart → purchase), conversion rate, GMV, AOV, margin, return rate, fulfilment SLA; set up and maintain conversion / attribution tracking across platforms.
• Ads monitoring: plan and monitor paid ads (TikTok / Shopee / Lazada in-platform ads, Meta CPAS) — track spend, ROAS, CPC/CPM, CAC, CAC:LTV; optimise or pause campaigns by the numbers (scale only when unit economics justify).
• Plan the promotional calendar with the live / affiliate effort; report findings and act on the data weekly.

Qualifications

• ≥ 5 years managing e-commerce on TikTok Shop / Shopee / Lazada in the Thai market (hands-on, not just oversight).
• Proven track record growing GMV and managing marketplace operations fulfilment.
• Fluent Thai and English (both required).
• Strong with marketplace back-office, analytics, and campaign mechanics.
• Managing e-commerce on TikTok Shop / Shopee / Lazada in the Thai market (hands-on, not just oversight).
• Growing GMV and managing marketplace operations fulfilment.
• Marketplace back-office, analytics, and campaign mechanics.

NOTES: Please include your WhatsApp number on your resume to make cross-region communication more convenient for our HR team