内容运营专员

Job Responsibilities

• Based on the company's brand positioning and business objectives in the Thai market, participate in formulating local social media content strategies and content calendars, and, based on market trends and platform characteristics, plan content such as text and short videos to enhance brand influence and user engagement.
• Responsible for topic planning, copywriting, and content review for local social media content to ensure content aligns with brand tone, matches Thai user preferences, and can quickly respond to entertainment trends to enhance content dissemination.
• Collaborate with domestic operations teams, optimize platform content layout based on local Thai users' viewing habits and content preferences, align with headquarters activity rhythms, and promote optimized content recommendation strategies and resource allocation in Thailand.
• Cooperate with the domestic main site operations team to complete the implementation of activities in Thailand, including localized adaptation of event content, preparation of event pages, and user interaction guidance to ensure smooth implementation and effectiveness of platform events in the Thai market.
• Project Promotion Content Coordination: Based on the needs of key projects such as dramas and variety shows, coordinate local social media promotional content plans, coordinate internal and external resources (design, video, KOL, etc.) to ensure high-quality content delivery as planned, amplifying the project's reach in Thailand.

Job Requirements

• Thai nationality, bachelor's degree or above, majors in media, marketing, advertising, journalism, new media, or related fields preferred.
• Over 3 years of experience in content planning or social media content operations; experience in media, OTT platforms, or the film and entertainment industry is preferred.
• Excellent copywriting and content sensitivity, able to independently select, plan, and write social media topics.
• In-depth understanding of Thailand's entertainment market and social media trends, passionate about film, variety shows, and pop culture, and familiar with content consumption habits on long-form video platforms.
• Thai speaker, familiar with local Thai culture and internet trends; Chinese can be used as the working language, with literacy and basic oral communication skills, enabling effective coordination with domestic operations teams.
• Possess project management and supplier management skills, able to coordinate internal and external resources to promote efficient project execution.