Media Manager

Job role The Media Manager will be responsible for the development of multi-media airing and buying strategies and their implementation; overseeing campaign executions and results; driving best practice learnings (Global vs Local)

Scope includes: Thailand (primary), RB Health & Hygiene brands

Job responsibilities

• Media Strategy, Media Planning,
• Work with agencies to deliver efficient multi-media plans, in line with RB guidelines and industry best practices
• Work with agency to map out full funnel media channels in line with the brand’s and category’s unique media consumption & consumer journey
• Use consumer and audience insights for target audience mapping
• Multi-media budget optimization
• Activation
• Set the right KPIs against campaign objectives with lead on Digital strategy
• Recommend best media channels & optimal media mix aid in guiding (or providing) media guidelines for execution
• Monitor campaigns and results, feed learnings into Learning Agenda
• Lead on SEO&SEM Content synergy to drive CTR or traffic for RB-Health (Base)

Reporting & housekeeping

• Ensure regular reports from agencies are available to wider teams
• Manage a central repository for media spends and media learnings
• Manage media confirmations & oversee overall airing budgets
• Lead local rollouts of global guidelines and new technology associated with the same

Requirements

• MBA Marketing degree preferred (Bachelor’s in related field)
• At least 5 years in media planning (both offline and online required)
• Media experience from both client and agency side; client preferably FMCG
• Fully Digital knowledge on social platforms with basic understand Google Analytics
• Fluent spoken and written English is a must.
• Agile, flexible, and willing to work in a dynamic environment
• Strong ownership and result oriented
• Resilient and able to response under pressure