Regional Data Analyst

We are looking for a versatile and impact-driven Data Analyst (Analytics &

• Infra) to join our Regional Retail team and help shape how we organize, activate and leverage data across our Retail Business Unit. This role, being part of a Team of three, is ideal for someone who thrives on both delivering clear business insights and supporting to maintain solid data foundations.

Your first mission will be to drive performance insights and advanced analytics, transforming raw information into meaningful visibility, actionable insights and tangible business impact. You will also lead key data-related projects within the Retail function. In parallel, you will act as a back-up to maintain our information architecture, supporting the design of reliable data pipelines, ensuring structure and accessibility, and helping prepare our environment to scale effectively.

You will play a central role across the following [6] key pillars:Analytical Insights | Dashboarding | Governance &

• Quality Assurance | Information Architecture | Cross-functional Collaboration | Ad-Hoc Project DriverThis is a high-impact, high-visibility role that blends strategy, operations and technology, offering a unique opportunity to shape the future of Retail in one of the most exciting e-commerce markets.As part of a fast-moving AI-powered organization, you will work with cutting-edge tools and collaborate with brilliant minds from our product, operations and commercial teams.To truly make an impact in this role, we are looking for a future team member who can innovate at scale, team-up to shape strategy, does what's right, embodying the core value of supporting others and anticipating challenges.

Key Pillars of the Role

Analytical InsightsPerforming deep-dives and ad-hoc analyses to address business challenges, unlock insights and uncover opportunities will be a key part of the role, with a strong emphasis on simplifying complexity to support our leadership, commercial and operations teams.

DashboardingThe role involves initiating, developing, and maintaining dashboards that enhance clarity and empower cross-functional decision-making. You will help define key metrics and make performance visible through self-service reporting tools.

Governance &

• Quality AssuranceYou will be able to independently establish and enforce data reliability practices, ensuring clean, consistent and compliant standards on top of investigating root causes of any discrepancy and deploying necessary fixes. This includes documenting logic, definitions and usage guidelines for key datasets.

Information ArchitectureYou will be responsible for designing, building, optimizing, and scaling our data pipelines and models. This includes mapping our current setup, streamlining access to high-quality insights and collaborating with technical teams to ensure a secure and scalable infrastructure.

Cross-functional CollaborationActing as a business partner with diverse teams across product, operations, commercial and regional leadership to align priorities, define success metrics and turn data into actionable business results.You will serve as the bridge between business needs and technical solutions, translating stakeholder requirements into scalable initiatives and embedding data-driven thinking into daily decision-making across finance, supply chain, commercial and planning functions.

Ad-Hoc Project DriverYou will lead or contribute to cross-functional projects that drive measurable value, whether by supporting Retail initiatives beyond your core responsibilities, enhancing user experience or identifying performance improvement opportunities. Our progressive Retail team culture encourages every member to take on strategic projects as a way to learn, add value and deliver impact in varied and meaningful ways across our Business Units.

What Success Looks Like In your first 6-12 months, you will:Analytical outputs directly support key planning and decision milestonesStandardize dashboards and metrics used by commercial, finance and operations teamsBusiness units increasingly adopt self-serve tools and insightsYou are recognized as a trusted partner and problem solver across teamsData inconsistencies and pain points are addressed through proactive fixesBe familiar with existing infrastructure and able to pinpoint the location of necessary dataEnsure a scalable and accessible architecture is in place and aligned with core business workflows

What You Bring The ideal candidate is a driven self-starter with a solution-oriented mindset and a strong sense of ownership, eager to continue shaping this role within our experienced Retail team. You thrive in cross-functional environments, are comfortable with ambiguity and are unafraid to take initiative or get hands-on when needed. You are able to communicate complex findings in an uncomplicated way.

Based in Bangkok, you can navigate seamlessly between broader business objectives and technical details. While building scalable foundations and supporting day-to-day insights, you will proactively identify opportunities to improve how data drives decision-making across our Retail streams.QualificationsMinimum 5 years of experience in Data Analytics &

• Infra related roles combining architecture and analysis, with heavy emphasis on analytics deep dive and query optimizationSharp analytical skills and a problem-solving mindset as well as comfortable with ambiguityStrong command of SQL and hands-on experience with existing query languages, for example MaxCompute, BigQuery, MySQL or similarProven ability to build intuitive dashboards using visualization platforms such as Looker, PowerBI, Tableau or similarKnowledge of ETL orchestration and modeling best practices, experience with Airflow or others workflow tools a plusExperience with documentation, governance and cross-team collaborationStrong communication skills with the ability to explain technical concepts to non-technical audiencesFluency in English is a must, Chinese proficiency will be appreciated but not compulsory.