ภัคจิรา คำจันทร์

A highly motivated and results-oriented marketing professional with 6+ years of experience in e-commerce, specializing in traffic operation, social media marketing, and category management. Expertise in creating engaging content, optimizing online presence, and working with key influencers. Adept at problem-solving, negotiation, and communication, with a strong understanding of e-commerce policies and regulations.

Seeking a challenging role where I can leverage my skills and experience to contribute to the success of a dynamic organization.

LazGlobal Traffic Operation & Social Marketing at LAZADA LTD. (2024-02 – 2026-06)

• Support on Global Brand Day campaign get requirements on the campaign from brand, prepare brief to agency, follow up and get alignment on marketing plan from brand.
• Coordinate with Campaign, Social, MS, and Finance teams to ensure smooth processes for securing assets for CB sellers, sharing guidelines and artwork, following timelines, and monitoring successful campaign implementation. if any urgent things happened during timeline, help solve issue.
• Assist sellers in booking visibility placements including MCP Top Header, HP Banner, Sliding Banner and category campaigns.
• Collaborate with the Marketing team on giveaway activities and winner selection.
• Monitor weekly New Rising Keywords trends to identify high-potential products and coordinate with KAMs to drive product.
• Create artwork for social media, HP banners, CRM materials, and campaign assets.
• Manage content scheduling and posting on Lazada channels, including caption writing and artwork uploading.
• Develop headlines, captions, and Thai translations for campaigns and promotional materials.
• Initiate and develop trending content ideas with the Marketing team.
• Manage LazGlobal Facebook page and create engaging social media content.
• Create and set up CRM campaigns.
• Prepare and manage PR, PO, GR, and CPAS processes.
• Coordinate payment processes with agencies and support seller deduction processes with the Finance team.
• Update spreadsheets, databases, and regional reports for campaign tracking.
• Conduct QC for fashion and Tmall products to ensure compliance with platform guidelines and campaign standards.
• Review product details, translations, PDP content, and images to ensure accuracy and consistency.
• Ensure campaign visuals and products align with seasonal themes, campaign directions, and branding requirements.
• Support Taobao fashion stores (TBC) by conducting product quality control and creating promotional content and campaign materials for marketing activities.
• Support sellers by creating and adjusting campaign artwork according to brand requirements.
• Provide consultation, coordination, and problem-solving support to sellers during campaign execution.
• Collaborate with KOLs and influencers to promote assigned products and campaigns.
• Monitor campaign implementation and resolve urgent issues during campaign timelines.

Category Operation Support Lazlook at LAZADA LTD. (2022-06 – 2024-01)

• Screened trendy store and product, created media art work to promote products on social.
• Coordinated with other teams to work within Lazada and supported all departments in the Fashion team.
• Working with internal teams to onboard sellers based on the company and category strategies to ensure key sellers and assortments are on Lazada Platform in time and quality.
• Support identify a list of trendy assortments and grouping them into styles and themes depending on the visibility such as MKT activities, Campaign, Flash sales and etc.

Teamwork at Shopee (Thailand) (2019-07 – 2022-04)

Screened trendy store and product, created media art work to promote products on social. Coordinated with other teams to work within Lazada and supported all departments in the Fashion team.

Merchandiser (Internship) at C.P. All Public Company Limited (Kudsan & Bellinee's Premium Cafe) (2018-08 – 2018-12)

• Learned how to negotiate with partners to find suppliers.
• Surveyed to the markets, arranged pre-sale back office management.
• Expressed useful opinions, acted on suggestions about the product assigned.
• Manage a product development plan by collaboration with RD and partnership company.
• Screened of products before the product is posted for sale on web page and checked if the product is suitable. Including following KPI set on daily basis.
• Corperate with other departments and communicate new listing policy.
• Assist and shares knowledge and information with e-commerce team, management and other employees as needed.
• Works on Project-Based to support with company's policies, law and regulation on product listing including effect on monetary and internal process.

Bachelor of Marketing in Marketing – Rajamangala University of Technology Tawan-Ok Chakrabongse Bhuvanarth Campus

High school – Sarawittaya School (Arts-Computer)