Chief Financial Officer at Forth Smart Capital Co., Ltd. (a subsidiary of Forth Smart Service PCL) (2025-10 – 2026-05)
Led finance, treasury, accounting, capital markets readiness, and IPO preparation for a financial services subsidiary, supporting the company's strategic growth and capital market ambitions.
- Served as a strategic advisor to the Board of Directors and senior management, providing financial analysis and recommendations to support business growth and investment decisions.
- Monitored capital market developments, industry trends, and regulatory changes to ensure alignment with corporate strategy and future fundraising opportunities.
- Led the company's pre-IPO readiness program, including financial, operational, governance, and regulatory preparation.
- Established accounting and finance operating frameworks, workflows, internal controls, and reporting processes for both the company and its subsidiaries.
- Coordinated with legal advisors, financial advisors, external auditors, and internal auditors to prepare for IPO and regulatory requirements.
- Managed preparation of financial information, due diligence materials, and regulatory documentation for submission to the Securities and Exchange Commission (SEC).
- Participated in investor presentations and discussions with institutional investors and financial institutions regarding company strategy, growth prospects, and IPO valuation considerations.
- Oversaw treasury operations, including cash management, liquidity planning, credit facilities, funding strategy, and budgeting across the group.
- Developed integrated cash flow forecasting and scenario models to support short-term and long-term liquidity management.
- Maintained strong relationships with financial institutions and funding partners to support business expansion and capital requirements.
- Directed annual budgeting and financial planning processes to optimize capital allocation and improve profitability.
- Enhanced accounting and back-office processes, improving reporting accuracy, efficiency, and management visibility.
- Led implementation of Expected Credit Loss (ECL) methodologies in compliance with TFRS 9 requirements.
- Ensured compliance with SEC regulations, financial reporting standards, and corporate governance requirements.
Chief Financial Officer at Siamese Asset Public Company Limited (2023-09 – 2025-09)
Lead corporate finance, treasury, risk management, investor relations, sustainability-related finance, and strategic financial planning for a listed real estate and hospitality group.
- Serve as member of the Executive Committee, providing financial insights and recommendations to support strategic decisions across real estate, hospitality, health and wellness, and other business units.
- Serve as member of the Risk Committee, overseeing risk management framework, BCP planning, mitigation strategies, and risk assessment processes.
- Serve as member of the Sustainability Committee, supporting ESG practices and alignment with company strategy.
- Manage credit facilities, funding strategy, cash management, budgeting, and financing plans for new businesses and projects.
- Developed short-term and long-term cash flow models to forecast liquidity and simulate financial scenarios.
- Led refinancing initiatives and successfully supported refinancing of projects valued at approximately THB 11,000 million.
- Managed bond issuance process with SEC, ThaiBMA, underwriters, TRIS Rating, internal teams, and external media.
- Oversaw due diligence, financial feasibility, valuation, project structuring, JV, M&A, and investment performance monitoring.
- Led investor relations strategy, communicating company performance, strategy, and business direction to investors, bondholders, and stakeholders.
Assistant General Manager-Finance at Somboon Advance Technology Public Company Limited (2018-09 – 2023-09)
Managed finance, treasury, investor relations, investment analysis, and funding strategy for a listed manufacturing and automotive parts company.
- Managed credit facilities, cash management, FX hedging, and funding strategy for existing and new businesses.
- Built cash flow models to forecast short-term and long-term liquidity.
- Developed financing solutions for new businesses, including leasing products for electric three-wheelers.
- Conducted feasibility studies, financial analysis, due diligence, and financial structuring for new projects, JVs, M&A, and business expansion.
- Executed investor relations strategy, including investor communication, market analysis, shareholder issues, and regulatory coordination.
- Presented business and financial performance to support investor decision-making.
Finance Manager at Metallic Section Steel Corporation Limited and Metallic Group (2010-01 – 2017-12)
Led finance, accounting, treasury, tax planning, project feasibility, and IPO preparation activities.
- Managed accounting, financial reporting, financial analysis, tax planning, and cash management.
- Handled banking transactions including FX booking, PN, LC, TR, OD, BG, and FX hedging.
- Arranged new financing sources and managed debt facilities.
- Coordinated with internal and external auditors.
- Conducted feasibility studies for new projects.
- Supported SET listing preparation by coordinating with financial advisors, auditors, and the SEC.
Consultant at Bridge Consulting Company Limited (2008-01 – 2009-12)
Provided strategy, feasibility, and financial management consulting services to major Thai and multinational organizations
- Krungthai Bank PCL: Strategic planning and Economic Value Management under Basel risk management framework.
- Government Housing Bank / Government Savings Bank: Strategic planning and EVM.
- Pernod Ricard Thailand: New product feasibility study.
- Aditya Birla Chemicals Thailand: E-bidding and strategic sourcing study.
- Somboon Advance Technology: Strategic planning.
- Thai Airways International: Strategic planning and investment template for aircraft investment.
Intern, Supply Chain Financing Department at Standard Chartered Bank (Thai) (2006-06 – 2006-08)
- Coordinated and communicated among departments and clients, including SME companies, large Thai organizations and MNCs, about Supply Chain Financing products
- Prepared information and presentations for "Supply Chain Conference"
Derivatives Products Specialist, Financial Market Operations (Derivatives Products) Department at ABN AMRO N.V. (Bangkok) (2004-01 – 2005-12)
- Prepared and confirmed daily cash settlements through BahtNet, over-account transactions, and cheques.
- Rechecked cash inflow/outflow confirmations against final terms and agreements.
- Prepared client confirmations and fixing rate advice.
Market Risk Specialist, Market Risk Management Department at ABN AMRO N.V. (Bangkok) (2003-01 – 2004-12)
- Reported daily local market risk exposures including bond trading and FX products.
- Monitored market risk limits and distributed exposure data to local and global risk teams.
- Reviewed local trading limits regularly.
