เกศรารัตน์ ใจกล้า

Creative, results-driven Digital Marketing Specialist with 4+ years of expertise in full-funnel strategy. Expert in Brand Identity (CI), Custom WordPress Development, and high-ROI Performance Marketing. Proven track record in scaling businesses through technical SEO, data analytics, and integrated marketing solutions.

Digital Marketing at DIVA BEAUTY AND TRADING CO., LTD (2025-05 – Present)

• Minimal-Plugin Architecture: Built a 27-page corporate website using custom HTML5, CSS3, and JS for all UI/layouts (only using a translation plugin), ensuring maximum speed and stability.
• SEO & AI Search Domination: Secured first-page Google rankings for 80% of content. Boosted Impressions from 911K to 1.99M (+100%) and improved the Average Position from page 2 to the Top 5 (4.7).
• High-Performance Ads: Managed ad spend through data-driven A/B testing, consistently delivering a 10x Return on Ad Spend (ROAS).
• Social Media Scaling: Grown TikTok followers from 700 to 12,000+ (+1,600% growth), amassing over 3.3 million views.

Marketing Communication at EATNAYO CO., LTD. (2024-04 – 2025-04)

• Zero-to-One brand launch: Led the market entry of a premium Korean diet protein brand in Thailand. Established the complete Brand CI and designed a custom mascot to drive market recall.
• Event & Exhibition Management: Directed the concept design and logistics for large-scale booths at international exhibitions, including THAIFEX - Anuga Asia and Thailand
• Inventory Optimization: Executed a "Lean Marketing" strategy that achieved a 60% sell-through rate within 12 months despite budget constraints.
• Omni-channel Growth: Managed Live Commerce and KOL collaborations, scaling the Shopee store to 2,000+ followers with a 100% store rating.
• B2B Partnership: Negotiated strategic deals with local fitness centers to expand distribution channels without the need for physical storefronts.

Digital Marketing at FIONITA CO., LTD. (2023-03 – 2024-04)

• Multi-Brand Management: Orchestrated online marketing for three diverse brands: Cosmetics, Mother & Baby products, and Sanitary pads.
• B2B Sales Enablement: Designed magazine-quality Product Catalogs for wholesale and pre-order segments to enhance professional image.
• International Coordination: Liaised between South Korean headquarters and Thai partners to manage product imports and localized marketing assets.
• KOL & Media Production: Directed KOL marketing (briefing, shortlisting, and approvals); authored creative briefs and managed assets across social channels and e-marketplaces.
• Web & Design: Managed website appearance, SEO content, and banner/brand design.

Digital Marketing at FIONITA CO., LTD. (2018 – 2022)

• Multi-Brand Management: Orchestrated online marketing for three diverse brands: Cosmetics, Mother & Baby products, and Sanitary pads.
• B2B Sales Enablement: Designed magazine-quality Product Catalogs for wholesale and pre-order segments to enhance professional image.
• International Coordination: Liaised between South Korean headquarters and Thai partners to manage product imports and localized marketing assets.
• KOL & Media Production: Directed KOL marketing (briefing, shortlisting, and approvals); authored creative briefs and managed assets across social channels and e-marketplaces.
• Web & Design: Managed website appearance, SEO content, and banner/brand design.

Sales & Marketing at WAY ACCOUNTING CO., LTD. (2022-06 – 2023-02)

• Sales Performance Mastery: Consistently generated 300,000 – 400,000 THB in monthly revenue, achieving 100% of KPIs throughout the tenure.
• B2B Acquisition: Secured 80+ new corporate accounts within 9 months by utilizing CRM data and "Lost Case Analysis" to optimize sales conversion scripts.

Bachelor of Business Administration (Second Class Honors) in Industrial Business Administration and Trade – King Mongkut's University of Technology North Bangkok (2018 – 2022)