ดารารัตน์ ดวงจันทร์

I turn design into business outcomes with 10+ years of experience building and leading design functions in corporate and enterprise environments. I position design as a strategic business asset not a service team by connecting UX decisions to revenue outcomes, product growth, and organizational efficiency. My approach is to define success metrics before a project starts, translate design value into language that resonates at the executive level, and consistently identify opportunities outside the original brief that create compounding business value.

Today, I lead teams at the intersection of human-centered design and AI-augmented workflows. I integrate tools like Figma AI (including Figma Make for rapid prototyping and generative UI exploration) and Claude AI into our design process to accelerate output without sacrificing depth. AI isn't just a speed layer—it's embedded into how we build and maintain design systems: from auto-generating component documentation, to flagging inconsistencies across tokens, to enabling designers to move faster with higher consistency at scale.

My UX strategy work connects research insights directly to product roadmaps, ensuring design has a seat at the table where business priorities are set, not just where they're executed.

UX/UI Designer Manager at Noble Development Public Company Limited (2023-08 – Present)

Established and led the design function for a real estate digital platform covering the full customer lifecycle from pre-sale discovery through contract processing and handover. Responsible for design strategy, team operations, and design's contribution to product and business outcomes.

• Defined the design strategy and prioritization framework that aligned UX investments with company growth goals ensuring design decisions were grounded in business impact, not just user preference
• Built design governance from the ground up: establishing review rituals, documentation standards, and handoff protocols that elevated design from a reactive function to a proactive strategic partner in product planning
• Introduced design KPIs including Design Cycle Time and Design System Adoption Rate giving leadership visibility into design health and making the ROI of design operations quantifiable
• Achieved 95% on-time delivery rate across all design milestones, demonstrating that quality and speed are not trade-offs when operations and expectations are properly structured
• Embedded AI-augmented workflows (Figma AI, Claude AI) into the team's design lifecycle reducing documentation overhead, accelerating prototyping velocity, and scaling design system consistency without adding headcount
• Served as design's voice in product and business planning influencing roadmap sequencing, surfacing feasibility and user risk before commitments were made, and ensuring design intent survived into final implementation
• Closed the loop between UX decisions and business outcomes by leading structured post-launch reviews that fed directly into the next product cycle, transforming design from output-focused to outcome-driven

Design Lead · Digital Product Platforms at Like Me Co., Ltd. (Futureskill) (2021-02 – 2023-08)

Led design strategy and execution for B2B and B2C digital learning platforms. Elevated design from a downstream delivery function to an upstream product input shaping what got built and why, not just how it looked.

• Co-owned product direction by embedding UX research interviews, usability testing, and competitive analysis directly into feature prioritization decisions, ensuring product investments were validated before they were resourced
• Translated user insights into design recommendations with clear business rationale, enabling Product and Engineering leadership to make faster, more confident decisions with reduced ambiguity
• Built cross-functional alignment between Design, Product, and Engineering by introducing structured communication protocols that reduced requirement ambiguity, shortened feedback cycles, and improved delivery predictability
• Established design review standards and quality rituals that raised the team's baseline output and created shared accountability for user outcomes not just task completion
• Balanced B2B platform complexity with B2C usability expectations, developing design frameworks that served different user segments without fragmenting the product experience

Senior UX/UI Designer · Enterprise Systems at Metro Systems Corporation Plc. (2020-02 – 2021-02)

Brought user-centered design thinking into a structured, compliance-driven enterprise environment applying design leadership to CRM, ERP, and environmental management systems where usability had been historically deprioritized.

• Drove UX strategy across multi-stakeholder enterprise products by identifying design opportunities that simplified high-complexity workflows and reduced operational friction for end users
• Influenced product roadmap planning by representing user needs alongside business priorities and system constraints establishing design as a planning input, not an afterthought
• Translated compliance requirements and SLA constraints into usable design systems, demonstrating that regulatory environments and strong UX are not mutually exclusive
• Built a shared UX knowledge base that institutionalized design thinking across projects

UX/UI Designer (Mobile Application) at Buzzebees Co., Ltd. (2016-08 – 2020-02)

Built a strong product design foundation across 4 years in a high-output mobile application environment — developing the craft, cross-functional fluency, and product instincts that underpin leadership approach.

• Contributed to product strategy by bringing user perspective into feature planning discussions developing early habits of framing design decisions in terms of user outcomes and business fit
• Delivered end-to-end design across iOS and Android loyalty and consumer engagement applications, building systems-level thinking while working within fast-moving, multi-product release cycles
• Practiced evidence-based design through systematic usability reviews — establishing personal standards of rigor that would later shape how design culture is built within teams

Web Designer at Officemate Public Company Limited (2010-08 – 2016-08)

Designed and maintained website interfaces supporting front-end functionality and ensuring web pages were visually clear, user-friendly, and aligned with business needs.

• Designed and maintained website interfaces by supporting front-end functionality and ensuring web pages were visually clear, user-friendly, and aligned with business needs
• Developed prototypes for websites and digital interfaces to communicate layout structure, user flow, and design concepts before implementation
• Created and maintained front-end design outputs with an understanding of HTML and CSS, helping ensure that designs were practical, feasible, and ready for development
• Produced web page layouts and interface elements that supported content presentation, usability, and consistency across different browsers and screen environments
• Applied cross-browser design considerations to improve compatibility, visual consistency, and user experience across web platforms
• Collaborated with related teams to translate design requirements into implementation-ready outputs and support smoother front-end development
• Contributed to improving digital user experiences by combining visual design, layout planning, and technical awareness in website design execution

Master of Business Administration (MBA) in Business Innovation – Thammasat University (2023 – 2026)

Bachelor of Science (B.Sc.) in Computer Science, Faculty of Science and Technology – Suan Dusit Rajabhat University (2006 – 2010)