Apanun Boonya

A marketer with a basic graphical background and capacity to analyze market situation along with creative ideas. A multitasking specialist with a relentless known for passion in seeking more knowledge and enthusiasm

Product Marketing - SCG Distribution & Retail

(2026-01)

• Executed marketing and brand strategies for building materials (TOPSTEEL), hardware & tools (TOPPRO), and paint & chemical products (Tiger Lifestyle Krystal Shield) to support sales growth and strengthen brand positioning
• Expanded product portfolio responsibility to include paint and chemical category, coordinating with cross-functional teams to support product marketing initiatives

Marketing Officer & Co-Purchaser - SCG Distribution & Retail

(2024-07 - 2025-12)

• Executed marketing and brand strategies for building materials (TOPSTEEL) and hardware & tools (TOPPRO) to support sales growth and strengthen brand positioning
• Analyzed market trends, customer insights, and competitive landscape to identify growth opportunities and support strategic decision-making
• Oversaw New Product Development (NPD) initiatives and managed creation of advertising materials (AW) in collaboration with cross-functional teams
• Partnered with sales and import teams to evaluate product opportunities and develop effective go-to-market strategies
• Prepared and presented monthly performance reviews, annual marketing plans, and pricing and discount analyses to support business objectives
• Conducted nationwide market research and competitor analysis to guide marketing and product strategies

Marketing Executive - Johnson and Johnson (Thailand) Ltd.

(2023-01 - 2023-12)

• Managed end-to-end trade marketing activities to ensure timely and smooth execution
• Coordinated with regional teams and agencies on project alignment, KV, packshots, and artwork
• Liaised with Regulatory Affairs to validate product claims and designs
• Ensured on-time product launches (e.g. Neutrogena, Aveeno) and managed COGs release
• Created campaign content for social media and supported 360° marketing execution
• Collaborated cross-functionally to deliver effective marketing campaigns

Marketing Executive - SCG Distribution & Retail

(2024-01 - 2024-06)

(Re-Organization)

• Analyzed market, competitors, and external factors to plan import product strategy
• Transformed insights into strategic marketing tools to unlock new business opportunities
• Defined marketing strategy and expansion plan for the retail channel
• Conducted market surveys to identify and grow potential retail customer segments

Marketing and Customer Service - Kong Salak Plus (Lottery Online)

(2020-08 - 2022-12)

• Managed online customer inquiries and maintained customer data while creating SEO-driven content aligned with brand strategy
• Collaborated with cross-functional teams to improve customer satisfaction, reduce complaints, and enhance operational efficiency

MBA - Marketing - National Institute Of Development Administration (NIDA) (2023-08 - 2025-08)

Bachelor of Arts - English Major - Rangsit University (2016-05 - 2019-05)