Market research and developed product design strategies for new product lines under the brand (2023 – 2023)
- Performed competitive market analysis by benchmarking the company's marketing mix (4Ps) against key competitors.
- Conducted in-depth interviews and market observation of target customers to formulate sales strategies for new product launches.
- Developed and refined new products based on market insights and customer needs.
Creating Business Experiences Through Strategy (2024 – 2024)
- Collaborated on campaign naming, storyboard planning, and video production for educational media advertising.
- Conducted research and designed interview questionnaires to develop customer personas.
- Improved and designed graphic materials to align with the campaign concept.
- Promoted the academic program by organizing and managing on-site promotional booths.
Creating Business Experiences Through Strategy (2025 – 2025)
- Planned storyboards and produced video content for corporate communication.
- Created and managed online content on Facebook and TikTok for recruitment and employer branding purposes.
- Designed graphic materials for posting on Facebook and TikTok platforms.
- Coordinated the recruitment process, including scheduling and managing job interviews.
- Prepared onboarding documentation and supported new employee orientation and training.
KOL / Influencer (2026 – 2026)
- Conducted in-depth research on brand products to define and identify the target audience for each campaign.
- Sourced and shortlisted suitable influencers through outreach posts and TikTok platform analysis.
- Coordinated and negotiated with influencers, while compiling contact channels and necessary documentation to provide to the brand.
- Reviewed content drafts, confirmed deliverables, and clearly communicated posting guidelines and campaign details across all channels to influencers.
Part-Time Store Assistant at 7-Eleven
Cashier at KFC
