Banchar Metta

Position: Search Engine Optimization (SEO) Executive

Professional Summary

Results-driven SEO Executive with a strong background in developing and executing data-driven strategies to improve organic visibility, traffic, and conversions across multiple platforms. Skilled in both on-page and off-page SEO, technical optimization, and content strategy. Proficient in leveraging advanced SEO tools to identify growth opportunities, monitor performance, and enhance website authority in line with Google’s best practices.

Key Responsibilities

Plan and implement comprehensive SEO strategies to improve website ranking and organic traffic.

Conduct keyword research and competitor analysis to identify high-value search opportunities.

Optimize website structure, meta data, internal linking, and technical elements for maximum SEO performance.

Manage link-building campaigns and off-page optimization to increase domain authority.

Collaborate with content and development teams to ensure SEO-friendly implementation.

Monitor and analyze website performance using Google Analytics, Google Search Console, and other SEO tools.

Prepare regular SEO reports with actionable insights and recommendations.

Stay updated with the latest search engine algorithms, ranking factors, and digital marketing trends.

Core Competencies

SEO Strategy & Execution

Keyword Research & Competitive Analysis

On-page & Technical Optimization

Link Building & Digital PR

SEO Copywriting & Content Optimization

Data Analytics & Performance Reporting

Google Analytics / Google Search Console

Ahrefs / SEMrush

CMS Management (WordPress, Shopify)

Basic HTML & Structured Data (Schema Markup)

Personal Attributes

Analytical mindset with a strategic and data-driven approach.

Strong problem-solving skills and attention to detail.

Excellent collaboration and communication abilities.

Proactive learner with passion for emerging SEO and AI marketing technologies.

Professional Experience Summary (10 Years)

A seasoned Search Engine Optimization Executive with over 10 years of experience in driving organic growth, digital visibility, and strategic online performance across diverse industries — including e-commerce, healthcare, technology, and lifestyle brands. Demonstrated expertise in developing data-driven SEO strategies, managing high-impact campaigns, and leading cross-functional teams to deliver measurable business results.

Throughout a decade in the field, successfully optimized over 300+ websites, achieving consistent top-ranking keywords and sustainable traffic growth. Strong proficiency in on-page, off-page, and technical SEO, supported by advanced analytics, keyword research, and link-building methodologies. Adept at integrating SEO strategies with broader digital marketing initiatives, including content marketing, SEM, and conversion optimization.

Known for a strategic, analytical, and results-oriented mindset — combining technical acumen with creative problem-solving to adapt to algorithm updates and evolving digital landscapes. Continuously upskilling in AI-driven SEO, automation, and performance tracking to maintain competitive advantage and deliver long-term ROI for clients and organizations.

Education Summary

Bachelor’s Degree in Business Administration (Business Computer) — with a strong foundation in information systems, marketing strategy, and data analytics. This academic background has provided an integrated understanding of business operations and digital technologies, enabling a practical approach to online marketing and performance optimization.

With over 15 years of professional experience in Internet Marketing (IM), specializing in Search Engine Optimization (SEO), content strategy, and digital performance management, I have developed a deep expertise in leveraging data and technology to drive online visibility, brand growth, and sustainable business results.