Chayanit Phantuketkan

Results-driven Marketing graduate with hands-on experience in brand marketing, digital marketing, social media management, and e-commerce operations. Experienced in planning and executing integrated marketing campaigns, developing content strategies, managing influencer partnerships, and collaborating with cross-functional teams to support brand growth. Strong analytical, communication, and problem-solving skills with the ability to develop consumer-focused marketing strategies and contribute to business growth.

Marketing Executive at SHEWEAR GROUP CO., Ltd. (2026-01 – Present)

Online Fashion Brand

• Planned and executed integrated marketing campaigns across social media and e-commerce platforms.
• Managed social media content strategy, promotional campaigns, and trend-driven marketing initiatives.
• Managed KOL and influencer partnerships, including sourcing, coordination, and campaign execution to support integrated marketing campaigns and enhance brand visibility.
• Analyzed campaign performance and collaborated with e-commerce partners to optimize marketing effectiveness.

Marketing Intern (Trade Marketing) at Reckitt Benckiser Thailand (2025-08 – 2025-11)

• Supported the Trade Marketing team in executing marketing activities for the Enfa brand across modern trade channels.
• Assisted in planning and implementing promotional campaigns to support business objectives.
• Conducted sales and market analysis to identify business opportunities and campaign performance.
• Coordinated with internal teams and external partners to ensure smooth campaign execution.

Master of Science in Marketing Management in Marketing Management – Thammasat University (2026)

Bachelor of Business Administration in Business Administration – Thammasat University (2024)