Chireen Natcha

A Producer with experience in end-to-end production management. Expert in integrating creative content with marketing strategies to maximize engagement and brand success. Outstanding in communication across all internal and external sectors, including negotiating with clients and business partners. Proven managing high-profile projects from concept to completion with a focus on budget management and cost-efficiency for organization.

Executive Producer, Creative Producer at ME AND YOU ENTERTAINMENT CO., LTD. (A subsidiary of 1577 Infinite) (2019-01 – Present)

Overseeing end-to-end production management across major TV networks (Ch3, AmarinTV34, ThairathTV32) and digital platforms (YouTube, Facebook, tiktok, x, ig), with a strategic focus on content planning to drive maximum engagement across all platforms. Additionally, overseeing business operations, sales packaging, cost control, and leading the team. Experienced in brand marketing strategies and analyzing consumer insights to drive strategic media planning and content creation, branding for clients through TVC production, promotional materials, production management, and integrated marketing campaigns, ensuring maximum Return on Investment for clients.

Creative Marketing, Project Manager at PARBDEE TAWESUK CO., LTD. (2016-01 – 2019-01)

Directed marketing strategies and content concepts to achieve project objectives. Oversaw project planning and timelines, ensuring completion within scope, requirements and all deliverables met producer expectations.

• Work closely with producers. Responsible for following all progress and ensuring completeness to make sure that they meet the expectations of the producer.
• Planning and managing multiple projects from concept through completion, and controlling them to be completed on time, under appropriate requirements and scope
• Responsible for marketing project direction. Create concepts and present ideas according to assigned projects' objectives. Including coordinating between clients and production teams, and working with all departments for the best performance. Also controlling all production processes, setting up teams, and solving various problems during work.

Senior Creative, Creative at GTH ON AIR CO., LTD. (A subsidiary of GMM Tai Hub - GTH) (2011-01 – 2015-01)

Developed content plans and scripts for TV and live programs. Managed integrated content marketing and on-ground events, creating strategic activities to drive engagement for various projects

• Responsible for creating content marketing and managing marketing activities on TV programs and on-ground events. Create and present marketing ideas to meet the objectives and needs of clients. Controlling all production processes to complete on time.
• Responsible for creating content for TV programs and live programs. Written scripts. Controlling production and post-production editing of image sequences. Create activities on TV programs related to the concept of the program.

Bachelor of Communication Arts in Radio and Television – Rangsit University (2006-01 – 2011-01)

– La Salle College School (1991-01 – 2006-01)