Farada Korsanam

Marketing Communications professional with experience as an Account Executive in a digital marketing agency. Skilled in client relationship management, brand communication, and integrated campaign coordination. Seeking to apply creative strategy, cross-channel marketing, and project management skills to deliver impactful brand results and strengthen audience engagement.

Account Executive (Digital Agency) - The Secret Farm CO, LTD

(2024-04)

• Managed client accounts and acted as the main point of contact, coordinating integrated marketing campaigns to ensure alignment with client objectives, timelines, and deliverables.
• Conducted competitor and market reviews to support campaign planning, content direction, and client recommendations
• Coordinated content planning, posting schedules, and campaign timelines across brand social media platforms in collaboration with creative and media teams.
• Led KOL / influencer marketing coordination, including sourcing, briefing, negotiation support, content review, and ongoing communication throughout campaign execution.
• Worked closely with media teams and clients with a solid understanding of paid media fundamentals, including ad formats, targeting logic, basic Cost Per metrics (CPM, CPC, CPA), and media boosting mechanics.
• Acted as a liaison between clients, creative, media, production, and external vendors, ensuring smooth workflow across digital campaigns and on-ground activations.
• Supported campaign events and promotional activations, including execution coordination, on-site support, timeline control, and post-campaign follow-up.
• Tracked campaign performance and KPIs, summarized results, and prepared basic reports and client presentations with actionable insights.
• Assisted in budget coordination, cost tracking, and scope control for assigned accounts
• Handled ad-hoc requests from clients and internal stakeholders to support overall account success

Account Executive (Sales) - MATICHON PUBLIC CO, LTD

(2023-03 - 2024-03)

• Exceeded quarterly sales targets by an average of 120% through strategic account management and upselling
• Collaborated with cross-functional teams to ensure seamless delivery and client satisfaction
• Built and maintained long-term relationships with key clients, increasing customer retention
• Delivered product presentations and demonstrations to highlight features and benefits to prospects

Content Moderater (Tiktok Shop) - TRANSCOSMOS THAILAND CO, LTD

(2022-08 - 2023-02)

• Reviewed TikTok content to ensure compliance with policies and community guidelines
• Identified and flagged policy violations to maintain a safe user experience
• Applied attention to detail and critical judgment in high-volume review environments

Bachelor of Business Administration - Business Management and English - Silpakorn University (2017 - 2021)