Gadeuma A-Katt (gade)

Corporate Strategy leader with 8+ years of experience shaping growth strategies, driving ESG transformation (FTSE Russell) with a strong track record in aligning strategy, financial performance, and investor communication.

DEPUTY DIRECTOR – FINANCE & INVESTOR RELATIONS - ASIAN ALLIANCE INTERNATIONAL PCL (AAI)

(2025-11)

• Lead Investor Relations analysis, supporting management in communicating financial performance and strategic outlook
• Drive ESG transformation roadmap to achieve FTSE Russell readiness by 2027, aligning disclosures with global ESG standards
• Develop ESG frameworks, governance structures, and disclosures to enhance ESG ratings and investor confidence
• Contribute to MD&A, One Report (56-1), and investor presentations, ensuring alignment between financial and ESG narratives
• Engage with institutional investors, analysts, and ESG assessors, strengthening capital markets positioning

CORPORATE STRATEGY & INVESTMENT MANAGER (CEO OFFICE) - SYNERGY GROWTH, SUBSIDIARY OF PRUKSA HOLDING

(2022-06 - 2025-09)

• Supported CEO in execution frameworks (OKRS/KPIs), investment strategies, and strategic themes across subsidiaries
• Led development of a 5-year corporate strategy roadmap, cascading strategy into execution plans and CEO OKRs across six subsidiaries
• Led incubation of eCommerce projects and facilitated design thinking initiatives
• Oversee JV and M&A projects, from feasibility to execution, coordinating due diligence with financial and consulting firms
• Monitored financial performance (P&L, EBITDA, NP) of the eCommerce group to align with OKRs and revenue targets
• Conducted feasibility studies & ROI analysis (IRR, NP, other indicators) to guide investment decisions

SENIOR MARKETING SPECIALIST (AIS POINTS) - ADVANCED INFO SERVICE PLC.

(2021-04 - 2021-12)

• Led AIS Points loyalty project, improving customer engagement and to reducing churn rate
• Launched AIS Paruay point redemption product, achieving accelerated adoption

Business Development Manager - LINE Pay

(2018 - 2021)

Investor Relations Specialist - CK Power PLC

(2016 - 2017)

Senior Investor Relations - Thaicom PLC

(2014 - 2014)

Investment Consultant - DBS Vickers Securities

(2012 - 2014)

Brand Ambassador - TMB Bank

(2010 - 2012)

MASTER OF MANAGEMENT - ENTREPRENEURSHIP - RANGSIT UNIVERSITY (RSU) (2022-08 - 2023-08)

BACHELOR OF BUSINESS ADMINISTRATION - MARKETING - ASSUMPTION UNIVERSITY (AU) (2006-09 - 2012-09)