Gadeuma A-Katt (gade)

DEPUTY DIRECTOR – FINANCE & INVESTOR RELATIONS - ASIAN ALLIANCE INTERNATIONAL PCL (AAI)

(2025-11)

Lead Investor Relations analysis, supporting management in communicating financial performance and strategic outlook
Drive ESG transformation roadmap to achieve FTSE Russell readiness by 2027, aligning disclosures with global ESG standards
Develop ESG frameworks, governance structures, and disclosures to enhance ESG ratings and investor confidence
Contribute to MD&A, One Report (56-1), and investor presentations, ensuring alignment between financial and ESG narratives
Engage with institutional investors, analysts, and ESG assessors, strengthening capital markets positioning

CORPORATE STRATEGY & INVESTMENT MANAGER (CEO OFFICE) - SYNERGY GROWTH, SUBSIDIARY OF PRUKSA HOLDING

(2022-06 - 2025-09)

Supported CEO in execution frameworks (OKRS/KPIs), investment strategies, and strategic themes across subsidiaries
Led development of a 5-year corporate strategy roadmap, cascading strategy into execution plans and CEO OKRs across six subsidiaries
Led incubation of eCommerce projects and facilitated design thinking initiatives
Oversee JV and M&A projects, from feasibility to execution, coordinating due diligence with financial and consulting firms
Monitored financial performance (P&L, EBITDA, NP) of the eCommerce group to align with OKRs and revenue targets
Conducted feasibility studies & ROI analysis (IRR, NP, other indicators) to guide investment decisions

SENIOR MARKETING SPECIALIST (AIS POINTS) - ADVANCED INFO SERVICE PLC.

(2021-04 - 2021-12)

Led AIS Points loyalty project, improving customer engagement and to reducing churn rate
Launched AIS Paruay point redemption product, achieving accelerated adoption

Business Development Manager - LINE Pay

(2018 - 2021)

Investor Relations Specialist - CK Power PLC

(2016 - 2017)

Senior Investor Relations - Thaicom PLC

(2014 - 2014)

Investment Consultant - DBS Vickers Securities

(2012 - 2014)

Brand Ambassador - TMB Bank

(2010 - 2012)

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