Data Analyst | Campaign Analytics at Muang Thai Life Assurance (2024-09 – Present)
- Managed end-to-end lead data preparation, cleansing, and mapping processes to support Salesforce campaign execution.
- Monitored campaign performance and lead conversion metrics, providing insights to support business decision-making.
- Analyzed premium, sales, and campaign data to identify growth opportunities and improve marketing effectiveness.
- Developed performance reporting frameworks and campaign scoring models to evaluate sales outcomes.
- Designed and maintained executive dashboards in Power BI and Looker Studio, reducing manual reporting effort by 80% and supporting data-driven decisions for management teams.
Professional, SRD - Space Planning at BIG C (2022-05 – 2024-08)
- Led sales performance analysis across multiple branches to support category and space optimization strategies.
- Identified growth opportunities through analysis of sales trends, customer behavior, and product performance.
- Delivered data-driven recommendations on shelf space allocation to maximize sales productivity and category performance.
- Evaluated post-implementation results to measure the effectiveness of space optimization initiatives.
- Partnered with merchandising and operations teams to drive commercial performance and enhance customer experience.
Assistant, Data & System Support at DKSH (2020-03 – 2022-04)
- Utilized the Health Information Management (HIM) system to retrieve and store data related to hospital medical equipment products.
- Tracked product usage and monitored inventory levels to ensure adequate supply.
- Provided support and training to staff on utilizing the HIM system effectively.
- Collaborated with cross-functional teams to optimize processes and improve efficiency in the system.
- Assisted in testing and troubleshooting the HIM system at the user level, addressing any technical issues or user inquiries.
Merchandise Planning at CJ Express (2018-12 – 2020-02)
- Analyzed sales efficiency of each product category and SKU within the cosmetics and skincare segment.
- Gathered data from SAP, Nielsen, internet sources, and other stores to conduct market research and identify trends.
- Presented findings and insights to supervisors, utilizing data visualization tools to communicate information effectively.
- Collaborated with cross-functional teams to develop strategies for optimizing sales performance and capitalizing on emerging trends.
- Monitored market trends and competitor activities to inform decision-making and drive business growth.
- Provided recommendations for product development and promotional campaigns based on market insights and consumer preferences.
- Supported the implementation of new initiatives and conducted post-implementation analysis to measure effectiveness.
Senior Data Analyst at Shopee (2018-07 – 2018-11)
Customer Experian (contract)
- Conducted analysis of user search behavior to identify customer interests and emerging market trends.
- Generated insights from keyword frequency analysis to support data-driven business recommendations.
