Mananchaya Promchit

Influencer Marketing Specialist over three years of brand and agency experience directing KOL strategies, PR activations, and social content across the pet care, beauty, aesthetic clinic, and FMCG sectors. Past campaigns utilized budgets ranging from 10,000 to multimillion THB and generated over 10 million total views. Current focus includes managing an active database of over 1,000 micro and macro creators to run continuous campaigns, product launches, and UGC projects on Facebook, TikTok, Instagram, X, and Lemon8.

Direct responsibilities cover precise budget allocation, quotation auditing, contract negotiations, and ROI tracking. Also serves as a mentor guiding junior specialists through daily operations and creator conflicts, while using AI platforms to automate creator sourcing and performance reporting.

Senior KOLs Specialist at Idea Branch Company Limited (2025-01 – Present)

• Delivered over 21 million total views using only 9 KOLs. Managed campaign budgets ranging from 10,000 THB up to multimillion-baht projects (averaging 300K–1M THB per campaign) with high cost efficiency.
• Directed KOL strategies and social content for 3 to 10 brands annually across the pet care, beauty, aesthetic clinic, FMCG and lifestyle sectors.
• Partnered with Brand, Creative, and Ads teams to run high-impact campaigns across TikTok, Instagram, Facebook, X, and Lemon8.
• Built and managed an active database of over 1,000 creators (Nano to Mega) to support product seeding, studio filming, and event participation.
• Handled the complete creator workflow, including sourcing, detailed briefing, rate card negotiation, content review, and payment disbursements.
• Integrated organic UGC into paid media and affiliate channels (TikTok Shop, Shopee, Lazada) to maximize sales, ROI, and ROAS.
• Mentored junior team members, resolved creator conflicts, optimized agency SOPs, and used AI platforms to automate performance reporting.

Public Relations Marketing at Mansirithorn Co., Ltd and Aeswe Aesthetic Co., Ltd. (2022-10 – 2024-08)

• Develop strategies and innovative plans for PR & Kol, Influencer Marketing for different campaigns and markets.
• Coordinating with influencers and bloggers on their requirements, timeline, and deliverable
• Planning and communication via Digital Social Media Platforms include Facebook, Instagram, Twitter, TikTok, and others
• Plan and create various media content including photography, videos, and graphics for marketing activities.
• Manage and update content on company's social media profiles
• Plan and create engaging video content for use in online marketing activities.
• Responsible for managing activities related to selling products on Lazada, Shopee, Line Shopping and TikTok shop platforms
• Manage and oversee operations on E-commerce platforms such as product uploads, pricing, and shipping.

Business Development (Management Trainee) at CP Axtra Public Co., Ltd. (2022-03 – 2022-09)

• Provided excellent customer service, maintained professional relationships with clients, and resolved any customer inquiries and problematic issues.
• Assisted and worked closely with the top management and multiple managers on various projects, ensuring that all assignments were completed.
• Created value proposition for customers by synergizing shared resources of LOTUS, TRUE, CPF and CPALL.

Creative Content and Marketing at Cosmobeaute Co., Ltd (2021-03 – 2022-03)

• Creative Content: Manage content across all online platforms such as Facebook and Instagram and design key visual, concept and layout to parallel with campaign including planning KOL and influencers to boost campaign engagement
• Media Plan: manage ads budget to drive traffic and engagement and translates into sales
• Marketing: Researching and monitoring industry trends and consumer behavior to anticipate demand and changes with objective of creating effective content by closely working with graphic, operation and campaign team
• Partnership management: manage relationship with brands and hunting deals
• Stock Management: Plan and negotiate with suppliers and distributors including maintaining and tracking inventory

Bachelor of Business Administration in Faculty of Science and Arts – Burapha University

English - Chinese Language Immersion Program – Wichienmatu School

Compulsory Education – Darunothai Trang School