Mew

Business Development and Commercial Project professional with 8+ years of experience across luxury wellness, hospitality, beauty, sports and real estate. Experienced in cross-border business development, strategic partnerships and commercial project delivery, with a strong track record of leading cross-functional teams to drive international market expansion.

International Marketing Manager (Business Development & Commercial Projects) at divana Global Co., Ltd. (2025-10 – Present)

• Led cross-border business development across Mailand China, Taiwan and Canada.
• Managed end-to-end commercial projects from negotiation to market launch.
• Led China market entry, including NMPA (CFDA), localization and trademark coordination.
• Delivered key projects including a THB 2.4M Canadian distributor project and the China Airlines strategic partnership.

Senior Brand Management Manager at Fanslink Communication Co., Ltd. (2025-01 – 2025-07)

• Developed go-to-market strategies for Chinese brands entering Thailand.
• Managed cross-border communication among Chinese clients, Thai teams and external partners.
• Prepared commercial proposals, bilingual business documentation and executive presentations.
• Delivered integrated marketing initiatives supporting commercial growth.

Assistant Manager – Brand & Communication at GSV Global Sport Ventures Co., Ltd (2024-04 – 2024-12)

• Developed Chinese market strategy for Rajadamnern Stadium.
• Managed Xiaohongshu, Douyin and WeChat ecosystem.
• Planned campaigns targeting Chinese visitors and analyzed business performance.
• Coordinated agencies and internal stakeholders throughout project execution.

Assistant Section Manager – International Marketing at Sansiri PLC (2022-06 – 2024-03)

• Led Chinese marketing initiatives supporting international property sales.
• Managed Chinese media planning and multilingual localization.
• Built relationships with Chinese agencies and overseas partners.

Chinese Marketing Executive at PANPURI PURI Co., Ltd. (2019-08 – 2021-09)

• Executed Chinese marketing strategies for a premium wellness brand.
• Managed Chinese digital channels and CRM activities.
• Supported trade partnerships and customer acquisition.

Social Media Executive at MagicWe (2018-03 – 2019-06)

• Produced digital content, campaign materials and social media strategy.

Master of Arts in Strategic Communication Management – Chulalongkorn University (2021-08 – 2023-01)

Bachelor's Degree in Teaching Chinese as a Foreign Language – Chengdu University (2009-09 – 2013-06)