Naramon Ittiwattanasakul

I have hands-on experience in marketing, working in retail across multiple brands. I led in-store activations and gift-with-purchase programs to drive measurable sales performance. I am strong in sales data analysis and ROI evaluation, refining campaign mechanics based on transaction insights. I also have experience managing mall partnerships and collaborating with cross-functional teams, including PR, merchandising, and retail operations.

Marketing Officer – Luxury Fashion Brands - PAT Luxury Concept Company Limited

(2025-07 - 2026-01)

Marketing Officer for luxury fashion brands including Diane von Furstenberg (DVF), Emilio Pucci, and René Caovilla

• Planned in-store campaign and promotion strategies, including defining campaign mechanics and conditions to drive traffic, engagement, and sales performance.
• Executed marketing campaigns and in-store activities, ensuring smooth rollout across stores and alignment with brand direction.
• Coordinated with shopping malls (Central Group, The Mall), internal teams, and suppliers, including timeline management and cost negotiation to support campaign execution.
• Supported the execution of new collection launches and retail events, coordinating with PR, visual merchandising, and store teams to ensure smooth execution and consistent brand experience.
• Monitored and analyzed campaign performance and ROI, and adjusted campaign mechanics to improve effectiveness.
• Prepared annual marketing plans and budget proposals, aligning campaigns, GWP initiatives, and mall activities with brand and retail calendars.
• Increased sales contribution of targeted collections through DVF Fortune Card activation, growing SOB from 9% to 17%.
• Increased transactions by 31% and units per transaction by 35% YoY through a coordinated promotional and gift-with-purchase campaign.

Marketing Intern - LUXASIA

(2024-09 - 2024-12)

Marketing Intern for La Prairie, luxury skincare & cosmetics brand

• Tracked and defined competitor pricing and promotional strategies, focusing on local, duty-free, and tourist-targeted markets to support the brand marketing team in campaign planning.
• Supported the sales team during VIP events.
• Coordinated with suppliers to source products, negotiate pricing, and ensure timely delivery for VIP events.
• Edited and briefed content for EDMs and visual artwork.
• Created captions for LINE Official Account campaigns
• Managed Line communication as an administrator, responding to customer inquiries and updating monthly promotions.

Bachelor of Economics - Economics - Thammasat University (2020 - 2024)