In-store Media Division Manager – Cafe Business at CJ Mart Co.,Ltd. (Cafe Business) (2025-10 – 2025-12)
End to End Media Management and leadership role managing in-store media initiatives across multiple stores nationwide.
- Lead And Manage the production, and logistics, and Installation of all in- store media formats (e.g,posters,Tent cards,Standees,Wobblers,shelf talklers,digital TV screens)
- Ensure timely distribution and accurate execution across all stores nationwide.
- Seve as the Primary point of contact for the Cafe Business Unit on all in-store media initiatives,including design alignment,delivery,quality control, and compliance with brand guidelines.
- Collaborate with internal marketing, commercial, and operration teams to synchronize campaigns with Pcoduct launches and promotional calendars.
- Work closely wtih the procurement team to source high-quality,cost-effective media materials.
- Negotiate with Vendors to optimize budgets while ensuring speed,quality,and innovation.
- Oversee media inventory and vendor performance evaluations.
- Analyze the correlation Between in-store media Visibility and sales uplift to evaluate ROI.
- Minimize 'media spending to sales'while maximizing campaign impact.
- Provide regular reporting,insights,and recommerdations to senior management for continuous improvement.
- Standardize workfloes for media requests,approvals, and execution to ensure efficiency and accuracy.
- Monitor compliance with installation guidelines and conduct store audits to maintain quality standards.
- Explore innovative in-store media solutions(e.g.digital signage, interactive displays) to enhance customer engagement.
- Build, Lead, and coach a team of Specialist ( media controler)
- Develop clear KPLs,Foster Cross- functional collaboration,and drive a hing -perfomance culture.
In-store Designer at CJ Mart Co.,Ltd. (CJX) (2024-09 – 2025-10)
Designed and managed promotional materials for new store openings, controlled media production, and installed event booths and seasonal materials.
- Designed, inspect sized, and material used promotional materials for interior and exterior of 59 newly opened CJX branches.
- Control media production, quality, and pricing. Work closely with the purchasing and supplier departments to monitor results before and after installation.
- Designing and installing event booths and exhibition spaces for various company campaigns and promotions.
- Install seasonal promotional materials for Tian Tian Bao Cafe Nine Beauty.
In-store Designer at TD Tawandang Co.Ltd. (2021-02 – 2024-09)
Responsible for interior design of booth exhibitions and 3D work for convenience stores, point of sales environment adjustments, and graphic design for promotions.
- Interior design of booth exhibition and 3d job for convenience store (Model Store total 26 branches) under brand "ถูกดี มีมาตรฐาน"
- Key responsible to adjust point of sales environment and image in all channels to support brand strategy
- Work closely with Marketing Manager to create booth exhibitions, special events and take care of visual display of the stores
- Graphic design for the promotion of each period
Assistant Visual Merchandise Manager at Berli Jucker Public Co.Ltd. (2010-03 – 2020-07)
Interior design and 3D work for cosmetic products, point of sales environment management, and creation of POSM materials from key visual designs.
- Interior design of booth exhibition and 3d job for cosmetic products of company under brand "Berli Pops", "Premedica". "Himalaya"
- Key responsible to adjust point of sales environment and image in all channels to support brand strategy
- Work closely with Brand Manager, Trading and Marketing Manager to create Point of Sales Materials (POSM) from key visual design such as "Dump", "Tent card", "Lowup", "Shelftalker","Divider", "Banner", "Catalog", "Backdrop", "Lift Ad.", "Stand", "Wobble", "Strip", "Leaflet", etc. under non-food products
Visual Merchandise Manager at Starmax Commercial Private Ltd, Bangkok Thailand (2008-01 – 2009-12)
Design work for interior design and 3D job for window display and decoration for luxury home goods brands across international locations.
- Design job both interior design and 3d job for all window display and all decoration job of company under brand "Villroy & Boch", "Rosenthal", " Lladro","Harrn" including its concept, plan, layout or even design required material in order to put up the sale budget for company
- Control, arrange and monitor overall tasks at site work (all shop in abroad) to ensure each step will run smoothly
- Training all staffs of each shop (in abroad) to understand and maintain their own shop
Graphic Designer at Krea Identity Concept Design (2007-03 – 2007-12)
Responsible for interior design details of company projects including concept, plan, layout and design required materials.
- Responsible for every single details interior design of company projects including its concept, plan, layout or even design required material
- Presenting all final concepts to the customers and then try to correct some satisfied part as soon as possible
- Monitoring overall tasks at site work to ensure each step will run smoothly
- Setting a good sense of timing by keeping all steps and actions to be finish on time
Visual Display Artist at Satin Textile Co., Ltd. – Pasaya (2006-03 – 2007-03)
Responsible for overall image of Pasaya shops and outlets, design and setup of new shops, window display, visual merchandise, and exhibition booth displays.
- Responsible for overall image of every Pasaya's shops and outlets
- Design and set up every new shop and outlet of Pasaya
- Window display and visual merchandise to ensure all products will be presented and attractive
- Setting merchandise allocation and display guide to sale attendants
- Design Pasaya's booth, visual merchandise, and product display in every exhibition and trade show
Art Director at Key Design Co., Ltd. (2006-01 – 2006-02)
Responsible for all processes of design and production of advertising and public relation materials, and exhibition and trade show design and decoration.
- Responsible for all processes of design and production of Advertising and Public Relation supporting material in both above the line and below the line
- Responsible for design and decorate all exhibitions and trade shows
Senior Visual Display at Index Living Mall Co., Ltd. (2004-05 – 2005-11)
Responsible for design and maintenance of displaying areas inside the store, particularly in home decoration department, with monthly design changes and promotional displays.
- Responsible for design and maintain displaying area inside the store, especially in home decoration department
- Set up design and display in home decoration department of all new outlets
- Monthly change design and decoration of display promotion area of outlet
- Design and decorate window display by occasional mood and theme
Visual Display at Central Retail Co., Ltd. (2000-05 – 2002-05)
Responsible for all display areas inside home decoration department of Central stores, visual display maintenance, and promotional period displays.
- Responsible for all display area inside home decoration department of Central Chidlom branch and Central Pinklow branch
- Design and maintain the beauty of overall visual display by seasoning
- Display promotion area in every promotional period of home decoration department
- Display in others department; stationary department, vehicle decoration department, exotic Thai's product department, etc.
