Nath Roopkajorn

CORE COMPETENCIES

• Strategic Corporate Communications: Public Relations (PR), Media Relations, Crisis Management, Corporate Identity.

• Investor Relations (IR): Financial Disclosure, Stakeholder Engagement, SET/SEC Compliance.

• ESG & Sustainability: CSR Strategy, Circular Business Models, Sustainable Development Reporting (SD).

• Executive Presence: Leadership Branding, Personality Development, Public Speaking Training.

• Digital Transformation: Data-driven Marketing, AI in Media Design, Multimedia Content Creation.

• Project Management: Strategic Budgeting, Cross-functional Team Leadership, SAP Business Suite.

SAHAKOL EQUIPMENT PUBLIC COMPANY LIMITED Executive Secretary to the CEO | May 2016 – Present Strategic Communications, Investor Relations & Corporate Governance

• ESG Strategy & Leadership: Spearheaded company-wide Environmental, Social, and Governance (ESG) initiatives. Developed internal training programs to integrate sustainability into the corporate DNA, significantly enhancing ESG disclosure standards.

• Investor & Media Relations: Serve as the primary strategic liaison for financial analysts, institutional investors, and Tier-1 media outlets. Formulate corporate PR strategies and manage high-profile CEO branding to strengthen market positioning.

• Corporate Governance & Compliance: Orchestrate Board of Directors meetings and Annual General Meetings (AGM), ensuring transparent communication and 100% regulatory compliance with SET and SEC standards.

• Financial Strategy: Oversee annual budgeting processes and monitor corporate expenditures, ensuring all operational and communication activities align with long-term financial targets.

• Executive Presence & Branding: Conducted specialized workshops on Professional Image and Social Etiquette to elevate the organization's public persona and leadership branding for senior management.

• Corporate Culture Alignment: Delivered keynote lectures on Corporate Culture, successfully aligning staff behavior with core institutional values through strategic internal communication.

• Project Leadership (Data Warehouse): Led the implementation of the Commercial Data Warehouse system, bridging the gap between complex technical data sets and sales-driven communication strategies to optimize executive decision-making.

• Global E-commerce & Financial Oversight: Directed international web sales performance and managed departmental procurement and budgeting via SAP Business Suite, ensuring efficient resource allocation.

• Market Analysis & Optimization: Analyzed competitor pricing data and booking trends to optimize seat capacity and aircraft deployment strategies.

Multimedia Brand Induction: Created the "Touches of Thai" multimedia program for pilots and cabin crew, effectively communicating the brand’s unique service identity to new employees.

• Bachelor of Educational Technology and Communication Rajamangala University of Technology Thanyaburi (RMUTT)