SAHAKOL EQUIPMENT PUBLIC COMPANY LIMITED Executive Secretary to the CEO | May 2016 – Present Strategic Communications, Investor Relations & Corporate Governance
- ESG Strategy & Leadership: Spearheaded company-wide Environmental, Social, and Governance (ESG) initiatives. Developed internal training programs to integrate sustainability into the corporate DNA, significantly enhancing ESG disclosure standards.
- Investor & Media Relations: Serve as the primary strategic liaison for financial analysts, institutional investors, and Tier-1 media outlets. Formulate corporate PR strategies and manage high-profile CEO branding to strengthen market positioning.
- Corporate Governance & Compliance: Orchestrate Board of Directors meetings and Annual General Meetings (AGM), ensuring transparent communication and 100% regulatory compliance with SET and SEC standards.
- Financial Strategy: Oversee annual budgeting processes and monitor corporate expenditures, ensuring all operational and communication activities align with long-term financial targets.
FACULTY OF EDUCATION, RMUTT Guest Lecturer (Special Assignment) | Aug 2018 – Feb 2021 Organizational Identity & Branding
- Executive Presence & Branding: Conducted specialized workshops on Professional Image and Social Etiquette to elevate the organization's public persona and leadership branding for senior management.
- Corporate Culture Alignment: Delivered keynote lectures on Corporate Culture, successfully aligning staff behavior with core institutional values through strategic internal communication.
THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED Secretary to Director & Project Administrator | July 2011 – Nov 2015 Revenue & Market Strategic Planning Department / E-commerce Department / Revenue Management Department
- Project Leadership (Data Warehouse): Led the implementation of the Commercial Data Warehouse system, bridging the gap between complex technical data sets and sales-driven communication strategies to optimize executive decision-making.
- Global E-commerce & Financial Oversight: Directed international web sales performance and managed departmental procurement and budgeting via SAP Business Suite, ensuring efficient resource allocation.
- Market Analysis & Optimization: Analyzed competitor pricing data and booking trends to optimize seat capacity and aircraft deployment strategies.
Coordinator Instructor | Nov 2010 – July 2011 Internal Communications & Onboarding
Multimedia Brand Induction: Created the "Touches of Thai" multimedia program for pilots and cabin crew, effectively communicating the brand’s unique service identity to new employees.
