Event Operations & Marketing Lead at Top Thai Taste (2024-01 – Present)
- Lead end-to-end execution of Thai catering booth activations within large-scale luxury events of up to 14,000 attendees, ensuring seamless integration with overall event timelines and vendor workflows.
- Manage on-site booth operations including setup, layout coordination, live stations, team supervision, and real-time troubleshooting in high-pressure environments.
- Coordinate closely with event planners, production teams, and venue operators to align deliverables with broader event requirements and maintain execution excellence.
- Drive brand visibility and client acquisition through targeted digital marketing, social media, and partnerships with wedding planners and event organizers.
- Act as primary liaison for internal and external stakeholders, ensuring clear communication, efficient coordination, and consistent service quality.
- Oversee cross-border sourcing and logistics between Thailand and India, ensuring alignment with cultural, dietary, and operational requirements.
- Monitor client feedback and market preferences to refine offerings and identify new commercial opportunities.
Consumer App Associate Product Marketing Manager Southeast Asia at Google (via Dfusion) (2022-09 – 2023-09)
- Managed end-to-end campaign execution across Southeast Asia, including campaign setup, timelines, asset readiness, approvals, and multi-market delivery.
- Partnered with regional and local teams to translate business priorities into locally relevant campaigns, aligning channel strategy across Google, Meta, LinkedIn, and owned platforms.
- Coordinated with multiple marketing agencies and external partners across creative, media, PR, KOL, and production functions to ensure accurate and timely campaign execution.
- Led campaign operations including asset workflows, stakeholder alignment, budget tracking, invoicing, and contract processes (NDAs, SOWs), ensuring deliverables met timelines and quality standards.
- Drove demand generation and brand engagement through integrated omni-channel campaigns, exceeding KPIs with social conversation of +347% and net sentiment of +349%.
- Synthesized campaign performance data and social listening insights to generate actionable recommendations and refine future campaign strategy, including creative testing, campaign duration, and placements.
- Collaborated cross-functionally with Product, Trends, Maps, GPay, Doodles, regional marketing, and local market teams to localize and scale campaigns across diverse Southeast Asia markets.
- Conducted competitive analysis and market insight reviews, providing strategic recommendations to improve campaign effectiveness and user engagement.
Programmatic Analyst Manager Southeast Asia at AnyMind Group (2021-11 – 2022-08)
- Executed and optimized programmatic advertising campaigns across Southeast Asia using Google Ad Manager 360, Google Analytics, Google AdMob, and SSP platforms.
- Monitored and analyzed campaign performance end-to-end to ensure delivery against target audience, KPIs, budgets, and timelines, proactively optimizing and troubleshooting when needed.
- Assisted agencies in asset coordination and campaign localization, ensuring creatives, formats, and placements aligned with market requirements and platform specifications.
- Supported media planning and campaign execution, including site list curation, inventory allocation, and audience targeting to meet campaign objectives.
- Developed audience segmentation strategies, optimizing targeting, creative formats, and channel mix to improve campaign performance.
- Coordinated closely with local publisher teams across Southeast Asia to secure high-quality inventory, structure campaign placements, and ensure delivery against KPIs.
- Analyzed campaign data to identify optimization opportunities and developed client-facing reports, presentations, and proposals with actionable insights.
- Contributed to regional business development initiatives, supporting publisher partnerships and inventory expansion.
- Authored a bi-annual market white paper on the applications ecosystem, synthesizing data trends and industry insights for internal and external stakeholders.
