Ornicha Boonson

Dynamic Account Executive with 3 years of experience managing key client accounts and driving business growth through data-driven strategies. Proven ability to analyze client objectives, manage cross-functional collaboration, and optimize performance to deliver measurable commercial results. Strong background in campaign performance analysis, budget coordination, and client relationship management.

Bilingual in English and Chinese, with a strong passion for leveraging market insights and strategic planning to build long-term partnerships and support sustainable business growth.

Account Manager - Relevant Audience Digital Marketing Agency

(2025-09 - 2026-02)

• Support and develop strategic relationships with key client accounts to drive long-term growth and client retention.
• Analyze client business objectives and translate them into integrated marketing strategies that improve sales performance and ROI.
• Plan, present, and manage campaign proposals, budgets, and performance targets that align with client commercial goals.
• Monitor campaign performance across digital channels and provide insights to improve effectiveness and efficiency.
• Coordinate cross-functional teams to ensure timely and high-quality execution.
• Track project progress, manage timelines, and resolve issues to maintain service levels and client satisfaction.
• Prepare performance reports and business reviews, evaluate results against targets, and recommend optimization plans.
• Support business growth by identifying upselling and cross-selling opportunities within existing accounts.

Project Owner - Nipa Digital Agency

(2024-01 - 2025-02)

• Manage client accounts and serve as the primary contact of the clients.
• Work together with cross-functional teams (strategy planner, optimizing media and content teams, SEO team, website programmer and Sell Team) to create and implement advertising and marketing campaigns
• Use analytics tools to track and monitor campaign performance to ensure we are on track and find the solutions right away when occurring for the team and clients (Meta, Google ads)
• Present to clients regular updates of the campaign report, along with being a consultant to provide suggestions for the best performance to clients
• Develop and maintain strong client relationships by understanding their needs, objectives, and preferences
• Arrange an online meeting with the client to present the monthly plan and report

Account Executive & Digital Marketing (Chinese Speaking) - Medusa International Media Co. Ltd.

(2022-07 - 2023-08)

• Presented campaign ideas and service packages to Chinese customers, helping them understand key benefits and make confident decisions.
• Managed digital campaigns targeting Chinese customers through 'Douyin' and localized platforms to increase brand visibility.
• Supported communication and planning between customers and Chinese-speaking influencers, with attention to clarity and cultural understanding.
• Utilized professional-level Mandarin Chinese in daily tasks, including copywriting, briefing creators, and managing brand reputation in Chinese-speaking markets.
• Reviewed multilingual content to ensure accuracy, consistent tone, and cultural appropriateness, with strong attention to detail.

Bachelor of Arts - Business Chinese - Mae Fah Luang University (2018-08 - 2022-06)