Enterprise Account Manager – Retail & Telecom Channel at Asurion (Thailand) (2019-11 – 2025-12)
Director-level, direct report to Regional CEO. Tech-Enabled Insurance & Device Protection.
- Owned enterprise B2B account strategy and revenue defense for the flagship True Move portfolio (100M+ THB), the largest account in the Thailand business, partnering at C-level across the group.
- Acted as lead hunter on unmapped Total Addressable Market (TAM), unlocking new Samsung Knox device segments that expanded overall market capacity by 30%.
- Won a hard-fought second-round RFP defense to secure a multi-year enterprise contract extension, built on deep C-level alignment and data-backed ROI.
- Rolled out True Protech ecosystem services across Tier-1 modern-trade channels (7-Eleven, Lotus's, Makro) through joint business planning with retail partners, lifting product attach-rates to mature-peak levels.
Head of Retail Operations & National Channel Performance at HMD Global (Nokia Thailand) (2017-09 – 2019-09)
Mobile Phone Manufacturing & Distribution.
- Directed nationwide commercial field operations and retail-channel strategy across Thailand, scaling B2B footprint and operational efficiency through a field organization of 50+.
- Owned and optimized nationwide field-force budgets, P&L parameters and incentive structures to maximize market productivity.
- Turned continuous field data and retail intelligence into commercial insight that steered regional sales pipelines and product-marketing allocation.
Senior Strategic Account Manager – Consumer Intelligence at GfK (2015-10 – 2017-08)
Market Research & Consumer Intelligence.
- Headed commercial account management for the Consumer Electronics panel, acting as data-driven strategy consultant to C-suite clients across Southeast Asia.
- Won back lapsed corporate accounts and closed a landmark 3-year subscription with AIS and Haier worth 29M THB, lifting business-unit revenue 20%.
- Translated complex consumer-panel data into business intelligence, helping clients pinpoint regional white spots and expand distribution.
National Retail Channel Manager – Mobile Device Division at Microsoft (2014-02 – 2015-09)
Mobile Devices – Lumia.
- Led a nationwide field-sales organization and large-scale promoter network, using rigorous field-data audits to sustain dealer confidence.
- Lifted nationwide promoter sales efficiency by 15% through smarter resource allocation, performance tracking and team motivation.
- Created and ran the Mall Ambassador and Lumia Ambassador activation programs, driving a documented 5–10% sales-velocity lift in target stores.
Senior Business Development Officer – Branded Retail Network at Bridgestone Sales (Thailand) (2011-06 – 2014-01)
Automotive – Tire Manufacturing & Retail.
- Ran full commercial performance, brand strategy and multi-channel P&L for the Cockpit branded retail network, from store image and merchandising to dealer profitability.
- Built an automated inventory-optimization model that cut retail opportunity loss by 3%, saving 1.3M THB in operating costs.
- Earned A-rank performance honors (top 10% company-wide) for consecutive years of top-line commercial growth.
Senior Account Executive – Market Insights at GfK (2011-01 – 2011-05)
Market Research & Consumer Intelligence.
- Managed tech data portfolios for Tier-1 hardware brands (Canon, HP, Epson), mining panel metrics for actionable sales trends.
- Initiated and launched GfK's automotive test-run insights, laying the groundwork for the firm's permanent tire and battery panels.
Senior Regional Project Engineer – APAC Product Planning at Toyota Motor Asia Pacific (2005-11 – 2010-12)
Automotive – Global Manufacturer.
- Governed high-budget vehicle programs and new-product introduction (NPI) lifecycles across Asia-Pacific, on strict Capex budgets and regulatory deadlines.
- Led full and minor model-change programs for high-volume lines (Vios, Corolla, Camry), aligning matrixed regional engineering and manufacturing teams to milestone.
