Piyanan Phochapo

Marketing Specialist with 5+ years of experience in trade marketing, campaign planning, and sales-driven strategy. Strong background in analyzing sales performance, managing budgets, and executing targeted trade promotions to drive revenue growth. Experienced in working closely with sales teams and retail partners to optimize channel performance, improve ROI, and support commercial objectives. Aspiring to grow into a Key Account / Modern Trade role.

Marketing Specialist at Tasty Yummy Bite Co., Ltd. (2024-09 – Present)

Lead trade marketing campaigns and promotions to drive sales performance across offline and retail channels

• Lead trade marketing campaigns and promotions to drive sales performance across offline and retail channels
• Analyzed sales performance and brand share across 20+ retail stores to identify high-potential partners and growth opportunities
• Analyze post-campaign performance (PO, sales uplift, ROI) to optimize future trade investments
• Manage marketing budgets and allocate resources to maximize commercial effectiveness
• Collaborate closely with sales teams to align marketing activities with channel strategy and revenue targets
• Coordinate POSM, in-store visibility, and activation to enhance brand presence at point of sale

Marketing Executive at Probike Co., Ltd. (2019-06 – 2024-08)

Planned and executed marketing campaigns and trade-related activities to support sales growth across channels

• Planned and executed marketing campaigns and trade-related activities to support sales growth across channels
• Coordinated with sales teams, partners, and distributors to align marketing execution with channel objectives
• Supported promotion planning, campaign calendar, and budget allocation to improve campaign effectiveness
• Analyzed campaign performance and customer insights to optimize strategy and ROI
• Managed in-store activations and brand visibility initiatives to enhance customer engagement
• Monitored competitor activities and promotion trends to identify opportunities and risks

Sales Executive at Saengmitr Electric Co., Ltd. (2017-05 – 2019-02)

Managed client relationships and negotiated sales agreements to drive revenue growth

• Managed client relationships and negotiated sales agreements to drive revenue growth
• Identified customer needs and provided solutions to improve sales conversion
• Supported business growth through effective communication and account management

Marketing Officer at Probike Co., Ltd. (2014-06 – 2017-03)

Supported marketing campaigns and coordinated cross-functional activities

• Supported marketing campaigns and coordinated cross-functional activities
• Assisted in content creation and brand communication across multiple channels
• Organized marketing events to enhance brand awareness and customer engagement

Master of Business Administration in Business Administration – Rajamangala University of Technology Rattanakosin (2016 – 2018)

Bachelor of Science in Marketing – Rajamangala University of Technology Rattanakosin (2011 – 2015)