Pracha Wanawanan

Senior Graphic Designer with 6+ years shaping visual identity for FinTech and Web3 platforms. Specialises in SEC/AMLO-compliant design that builds user trust and drives platform growth. Bridges complex financial technology with institutional-grade, accessible experiences.

Senior Graphic Designer - AceCoin Company Limited

(2024-01 - 2026-12)

• Led visual branding for an SEC-regulated digital asset brokerage, driving continuous user acquisition across retail and high-net-worth segments
• Delivered AMLO-compliant user flows and promotional assets with legal and product teams, supporting 9 crypto trading pairs and the QuickTrade launch
• Redesigned platform interfaces and multi-channel ads to communicate security and professional support across all user touchpoints

Visual & Interface Designer - Project Charlie

(2023-01 - 2024-12)

• Architected visual identity and UI for a global Web3 platform, reducing onboarding drop-offs by 75% through intuitive, human-centered design
• Optimised chatbot ecosystem layouts to boost daily active engagement by prioritising clear Web3 UX patterns
• Translated complex blockchain research into accessible infographics, engaging 1,000+ active users globally

Graphic Designer - Bitkub Exchange

(2019-01 - 2022-12)

• Directed national OOH billboard campaigns reaching millions of impressions, supporting mainstream crypto adoption across Thailand
• Managed end-to-end creative production — photography, video, and print — maintaining premium brand consistency during hyper-growth
• Designed merchandise and event materials to strengthen community loyalty for Thailand's top digital asset exchange

Graphic Designer - MAYDAY!

(2019-01 - 2019-12)

• Designed accessible public transit signage and UI/UX for government websites and mobile apps serving thousands of daily Bangkok commuters

Bachelor of Arts - Mass Communication - Chiang Mai University (2015-01 - 2019-12)