ณัฐธิดา นามตาแสง

Marketing & Product Management professional with 10+ years of experience in the FMCG and food industry, specializing in product development, consumer insights, marketing strategy, and product commercialization. Experienced in translating market and consumer insights into practical product concepts and business opportunities, while leading cross-functional teams to develop products, solve business challenges, and achieve organizational goals.

Marketing & Product Management Manager at CPRAM COMPANY (2019-01 – Present)

• Develop and execute marketing and product strategies aligned with business and customer needs in a B2B environment.
• Lead end-to-end NPD from market insights and concept development to product launch and commercialization.
• Develop marketing plans and campaigns based on market trends, consumer insights, and business opportunities.
• Drive cross-functional projects with 7-Eleven and internal teams to execute marketing initiatives and achieve business goals.

Marketing & Key Account Management – Modern Trade at CPRAM COMPANY (2017-01 – 2019-12)

• Managed marketing activities and key account relationships in Modern Trade.
• Developed marketing and business plans based on customer needs and business objectives.
• Coordinated product launches, promotions, and commercial activities to support sales and business growth.

Research & Development – Frozen Products at CPRAM COMPANY (2016-01 – 2017-12)

• Supported frozen food product development, testing, and improvement.
• Collaborated with cross-functional teams to support product commercialization.

Bachelor of Science in Food Technology – Khon Kaen University (2012-01 – 2016-12)

Senior High School in Science & Mathematics Program – Kaennakhon Witthayalai School (2009-01 – 2012-12)