Key Account Manager at Carlsberg Britvic Company (2022-06 – 2026-02)
Responsible for managing nurturing in Thailand for TEISSEIRE (French syrup brand) of company's most important clients, It's key account which typically generate a significant portion of the business's revenue. Their goal is to build long-term, strategic relationships that lead to mutual success.
Relationship Management
Serve as the main point of contact between the company and the key client. Develop deep relationships with decision-makers and Influencer at the client organization. Act as the client's advocate within your organization.
Responsible
Distributor for glassware or similar products in Thailand is mainly a sales + distribution management role.
- Serve as the main point of contact for key clients, Understand their needs, goals, and business challenges, Maintain long-term trust and satisfaction
- Create customized strategies to support each key account, Align client needs with company products or services
- Look for opportunities to upsell or cross-sell, Increase client value and renew contracts
- Work with sales, marketing, product, and support teams to deliver client expectations, Ensure smooth communication and service delivery
- Monitor account performance, revenue, and satisfaction, Provide regular reports to senior management
- Handle any issues quickly and effectively, Proactively prevent problems through strong communication
- Manage distributors & sales channels
- Work closely with distributors to achieve sales targets and business goals.
- Expand market & distribution coverage
- Find new customers, dealers, or retail channels.
- Coordinate with internal teams
- Work with marketing, logistics, and production to ensure stock availability and promotions.
- Analyze performance & reporting
- Track sales data, forecasts, and KPIs.
- Training & support
- Train distributor sales teams about product.
Managing Director at Me Dee Chiangmai Supply company (2020-06 – 2022-05)
Responsible for overseeing the overall operations, strategy, and performance of a department, division, or sometimes the entire organization. It can sometimes be another way to describe a General Manager, Managing Director, or Operations Manager, depending on the company structure. Product: Wines, Spirit, Syrup, Cocoa, Horeca ingredients
- Develop and implement business strategies, goals, and plans aligned with company objectives.
- Lead, mentor, and evaluate department heads or team leaders. Foster a positive work culture and ensure effective communication.
- Ensure day-to-day operations run smoothly and efficiently. Identify areas for improvement.
- Oversee budgets, financial reporting, and profitability. Make cost-effective decisions and control expenditures.
- Track key performance indicators (KPIs) and ensure teams are meeting targets.
- Communicate with executives, board members, clients, or partners to report progress and align business interests.
- Resolve complex issues, manage crises, and make high-level decisions to support company growth.
- Ensure compliance with regulations and internal policies. Identify and mitigate business risks.
Area sales manager at Independent Wine & Spirit company (2019-05 – 2020-05)
Responsible for overseeing operations, performance, and staff within a specific geographic area, often across multiple business locations such as retail stores, restaurants, warehouses, or service centers. Wines, Spirit, Mineral water Brand: Penfolds, Bollinger, Jim Beam, Bacadi, Bombay Gin
- Ensure smooth day-to-day operations of all sites within the area., Monitor and maintain compliance with company policies and procedures., Implement operational improvements for efficiency and cost savings.
- Set performance goals and conduct regular performance evaluations., Provide leadership, motivation, and professional development for staff.
- Manage budgets, forecasts, and financial reports., Analyze financial performance (sales, profit margins, expenses)., Drive revenue growth and control costs across locations.
- Monitor and improve customer service standards., Handle escalated complaints or service issues., Ensure a consistent brand and service experience across locations.
- Develop and execute local sales strategies and promotions., Support marketing campaigns and community engagement initiatives., Identify market trends and competitor activity.
- Ensure compliance with legal, safety, and quality standards., Conduct regular site audits and risk assessments., Address and resolve compliance issues quickly.
- Report performance metrics and KPIs to senior leadership., Act as a liaison between corporate leadership and local teams., Communicate company updates, goals, and expectations.
Assistant sales manager at Global Premium wine company (2012-11 – 2018-02)
Responsibility is to assist the Sales Manager in achieving sales targets, coordinating the sales team, and ensuring smooth daily operations. Product: Dilmah Tea brand, 1883 Syrup brand, Siam Winery Brand.
- Assist in managing and motivating the sales team., Help onboard and train new sales staff., Monitor individual and team performance.
- Help implement and execute sales strategies set by senior management., Contribute ideas for improving sales processes or customer outreach.
- Engage with clients to understand needs and offer suitable products or services., Handle complaints or escalate issues when necessary.
- Prepare sales reports, forecasts, and performance analysis., Track KPIs such as conversion rates, revenue targets, and customer acquisition.
- Coordinate schedules, meetings, and documentation for the sales department., Maintain CRM systems and client databases.
Sales Representative at CB Distribution company (2011-01 – 2012-12)
Responsibility is to sell a company's products or services to customers either B2B (business-to-business) or B2C (business-to-consumer). Carlsberg beer, Lao beer.
- Reach out to potential customers (cold calls, emails, in-person visits)., Build and maintain relationships with existing clients.
- Understand and explain the features and benefits of the company's offerings., Answer questions and address objections.
- Present, promote, and sell products/services using solid sales techniques., Negotiate deals and close sales.
- Identify customer needs and market trends., Provide feedback to the marketing or product development teams.
- Maintain accurate records of sales activities (CRM systems, reports)., Meet or exceed sales targets and KPIs.
Sales Executive at Horeca Chiangmai Supply (2010-01 – 2011-12)
Responsible for selling a company's products or services, maintaining client relationships, and helping the business grow its revenue. It's often considered a front-line sales role and is vital in almost every industry. imported Daily food and beverage included wines and Hoegaarden beer, Stella beer, Weihenstephaner beer, Erdinger beer.
- Researching prospects and generating leads, Cold-calling, networking, or following up on marketing-generated leads
- Presenting products/services in a clear and persuasive way, Understanding client needs and recommending suitable solutions
- Preparing quotes or proposals, Handling price negotiations and contract agreements, Closing deals to meet or exceed sales targets
- Following up after sales to ensure customer satisfaction, Maintaining long-term client relationships to encourage repeat business
- Updating CRM systems with client interactions, Preparing regular sales reports and forecasts for management
- Providing feedback to the marketing or product teams
Sales Executive at BNK Pattaya wine company (2009-01 – 2010-12)
This role is responsible for selling a company's wines products or services, building relationships with customers, and helping increase business revenue. This role is central to the growth and success of any organization that relies on sales.
- Identify and reach out to potential clients (via calls, emails, or meetings)., Attend networking events or trade shows.
- Explain product features and benefits., Give presentations or demos to clients.
- Discuss prices, terms, and delivery timelines., Close sales and follow up to ensure satisfaction.
- Support existing clients and encourage repeat business., Handle questions, feedback, or complaints professionally.
- Work to achieve or exceed monthly or quarterly sales goals., Report sales results to managers.
- Update customer information and sales activity in a CRM system., Track performance and forecast future sales.
