Siriphichaya Poothawornphithiwat

Strategic and results-driven Area Manager with over 8 years of progressive experience in retail, telecommunications, and consumer electronics. Proven expertise in managing multi-location operations, leading sales and field teams, expanding agent and partner networks, and driving both B2C and B2B revenue growth. Strong capability in KPI management, churn reduction, staff development, and executing area-wide sales strategies aligned with corporate objectives.

Area / Shop Manager at True Move H Universal Communication Co., Ltd. (True / dtac) (2019-11 – Present)

Oversee end-to-end operations of retail shops and assigned areas, ensuring consistent achievement of sales targets and company KPIs. Lead, coach, and develop store staff, AEs, and field teams to improve sales productivity and service quality. Plan and execute area sales strategies to grow revenue, customer base, and market coverage across multiple channels. Manage manpower planning, daily operations, and field activities to maximize operational efficiency.

• AE Eco (TrueMoney & Cashless Ecosystem): Expanded TrueMoney merchant network by onboarding a minimum of 10 new merchants per day.
• AE Synergy (Modern Trade Channels): Managed prepaid SIM, postpaid, and home internet sales via 7-Eleven and Lotus channels.
• PAR & Area Performance Management: Analyzed area sales data, reduced churn, and improved overall performance.
• District & Agent Management: Supervised agent shops, controlled SIM inventory, and executed sales activation plans.
• B2B Sales Development: Generated additional revenue through sales to government agencies and state enterprises.
• Planned and executed booth activities and off-site sales campaigns to increase area revenue.

Assistant Supervisor – Samsung Experience Store (SESA) at PRTR Group Co., Ltd. (2018-04 – 2019-10)

• Supervised store sales operations in line with company targets and KPIs.
• Trained PC staff on product knowledge, features, and consultative selling techniques.
• Ensured compliance with staff regulations, operational standards, and brand guidelines.
• Maintained visual merchandising accuracy and premium store presentation.

Shop Supervisor at Total Access Communication Public Company Limited (dtac) (2015-01 – 2018-01)

• Delivered end-to-end customer service and resolved customer issues.
• Consistently achieved monthly sales targets.
• Prepared and submitted daily revenue and financial reports.
• Managed inventory control and stock replenishment.
• Created staff schedules and organized promotional booth activities.

Master of Business Administration in Marketing – Ramkhamhaeng University (2023)