Junior Program Marketing Executive at Lumie House Co., Ltd. (2026-03 – Present)
- Researched aesthetic trends (devices, injectables) and competitor movements to develop innovative treatment programs.
- Designed monthly promotions with doctors and finance teams to maximize profit margins.
- Developed cross-selling & bundled packages to increase average ticket size and client retention.
- Created Product Manuals & Fact Sheets on treatment benefits and post-care for internal teams.
- Monitored inventory and designed campaigns to optimize near-expired stock.
- Audited all marketing materials to ensure 100% compliance with healthcare & FDA regulations.
- Analyzed monthly campaign performance and sales data to optimize future marketing strategies.
Product Development and Marketing Executive (FMCG) at Khunnai Setthee Co., Ltd. (2025-03 – 2026-03)
- Conducted market research and competitive analysis to identify product opportunities based on consumer insights and trends.
- Developed product strategies aligned with brand positioning and business goals.
- Managed end-to-end product development from concept ideation and formulation coordination to costing and commercial launch.
- Collaborated with R&D, production, and suppliers to ensure quality, compliance, and cost efficiency.
- Established pricing strategies and performed market feasibility and SWOT analysis for new products.
- Marketing Planning & Product Launch for managing products under the brands BLOOMBOOM, TOOHOT TOHEAL, BLUUME, and TWO BE TEA.
- Developed integrated marketing plans for online and offline channels.
- Led go-to-market execution and coordinated product launches with sales teams.
- Analyzed sales performance and market feedback to optimize post-launch strategies and improve sell-through.
- Conducted product training sessions highlighting key USPs supported by marketing and scientific data.
Product Development and Marketing Executive (Skin Care) at LANOS(Thailand) Co., Ltd. (2024-03 – 2025-03)
- Conducted market research to identify opportunities from consumer insights, trends, and competitors.
- Collaborated with R&D, production, and procurement to develop market-fit products.
- Managed the full product lifecycle from ideation to launch.
- Coordinated with suppliers and factories to ensure quality and cost efficiency.
- Set pricing, positioning, and integrated marketing strategies across channels.
- Led product launches and monitored post-launch performance to optimize results.
- Delivered marketing-driven training, combining USPs with scientific data.
Research and Development (R&D Cosmetic & Skin Care) Officer at Pure Derima Laboratories Co., Ltd. (2023-03 – 2024-03)
- Coordinated with suppliers to source raw materials and track cosmetic ingredient trends.
- Developed and formulated skincare, toiletries, and hair care products.
- Supervised mixing processes, especially first-batch production, to ensure quality and consistency.
- Evaluated alternative raw materials to improve quality, optimize costs, and meet timelines.
- Trained sales and marketing teams on active ingredients and basic formulation knowledge.
