Supapen Areemitra

Senior Integrated Marketing Communication leader with extensive experience across enterprise, B2B, and consumer organizations. Recognized for establishing IMC governance, aligning cross-functional stakeholders, and translating business strategies into clear, integrated execution. Brings stability, structure, and leadership to complex environments. Currently seeking a long-term leadership role where integration, clarity, and sustainable impact are valued.

Marketing Communication & Customer Engagement Manager at BG Container Glass PLC (2025-01 – 2025-10)

• Led integrated IMC strategy across B2B & B2C businesses, supporting packaging, construction, hospitality, and leisure sectors.
• Partnered closely with senior leadership and commercial teams to align brand communication, customer engagement, and sales objectives.
• Governed brand execution across all touchpoints including digital, PR, events, print, and internal communications.
• Lead cross-functional teams and agency partners, ensuring performance & execution quality, budget discipline, and ROI-focused delivery.
• Led and developed an Integrated Marketing Communication team of 4 people.

Enterprise Marketing Planning & Integration Manager at Advanced Info Service PLC (AIS) (2023-02 – 2023-11)

• Led enterprise-level integrated marketing planning in collaboration with executive leadership.
• Aligned brand, product, and communication strategies within complex organizational and budgetary structures.
• Oversaw IMC strategy & execution governance, performance measurement, and budget forecasting.
• Led and developed an Integrated Marketing Communication team of 6 people, strengthening execution discipline and cross-functional collaboration.

PR Manager at T.C.C. Technology Co., Ltd. (2021-09 – 2022-09)

• Designed and executed B2B PR and digital B2B content strategies to support brand positioning and lead generation in industrial and enterprise markets.
• Integrated PR, digital content, event marketing, and performance media to strengthen visibility and share of voice.
• Served as communication partner to internal and external stakeholders on executive messaging and corporate reputation.
• Led and developed an PR & Marketing team of 5 people.

Brand Manager at Taster Food (Thailand) – Din Tai Fung (2018-10 – 2020-04)

• Sole Brand Manager in Thailand, working directly with Singapore regional HQ.
• Held full accountability for all aspects of marketing for Din Tai Fung
• Led brand strategy localization, A&P budget management, and integrated ATL/BTL execution, with ROI achievements.
• Spearheaded new outlet launches and strategic partnerships to drive strategic brand initiative and market expansion.

Corporate Communication Manager at FWD Life Insurance PLC (2016-09 – 2018-06)

• Strategized & directed all internal and external communications aligned with corporate strategy and brand DNA.
• Led transformative PR campaigns in both regional and local levels, reinforcing the company's core values and strengthening stakeholder engagement.
• Led digital PR & advertising strategy, product campaign, CSR, and crisis communication.
• Oversaw the creation and deployment of high-impact marketing and communication in all customer touchpoints.
• Acted as trusted communication advisor to senior leadership.

Head of PR & Communication at Earth Care (Thailand) Ltd. – The Body Shop (2009-12 – 2016-08)

• Led long-term strategic communication planning and IMC execution, in alignment with HQ team.
• Managed media relations, product launches, and regional projects to drive sustained brand growth.
• Led brand strategy localization, A&P budget management, and integrated ATL/BTL execution, with ROI achievements.

PR Administrator at L'OCCITANE (Thailand) Ltd. (2008-09 – 2009-12)

Bachelor of Liberal Arts in English Language & Literature – Thammasat University