Senior Strategic Planner at Metier (Thailand) Co., Ltd. (2024-01 – Present)
- Lead and manage end-to-end IMC campaigns to drive brand growth and achieve business KPIs
- Partner with teams and stakeholders to deliver high-impact marketing solutions aligned with business objectives
- Manage overall project lifecycles, ensuring smooth day-to-day operations and cross-functional alignment
- Integrate Generative AI and Strategic Synthesis into marketing workflows to enhance operational efficiency and strategic precision
- Oversee Brand Identity and Positioning strategies to ensure long-term competitive advantage in the market
Strategic Planner at Trongtaamsang Co., Ltd. (2023-07 – 2023-12)
- Conducted in-depth market research and competitor analysis to evaluate industry trends, identifying business opportunities and laying a solid strategic foundation for clients
- Utilized Social Listening tools to monitor consumer sentiment and brand health, translating raw data into actionable strategic insights
- Developed communication strategies and frameworks to align with brand objectives and market positioning
- Designed seamless customer journeys and touchpoints to enhance brand experience and target engagement
- Analyzed campaign performance and user behavior metrics to continuously optimize marketing strategies
Marketing Executive at Digital Storemesh Co., Ltd. (2023-03 – 2023-06)
- Directed End-to-end client marketing strategies, managing campaign lifecycles from strategic planning to execution
- Developed and executed omnichannel content strategies across web, social to maximize audience engagement and drive software adoption
Project Coordinator at P4 Able Company Limited (2022-06 – 2022-12)
- Executed full-scale event operations managing costs, schedules, and team deliverables to meet project goals
Business Consultant at KING PING GROUP Co., Ltd. (2021-12 – 2022-02)
- Developed marketing strategies using 4P, STP, and SWOT frameworks, providing strategic direction to help sellers achieve their business targets
