COMMERCIAL/CATEGORY MANAGER
ส่งข้อเสนองานโดยตรงถึงผู้สมัครนี้
More than 15 years of progressive experience in the pharmaceutical business. Retail/wholesale drug store that covers both retail stores and e-commerce pharmacy platforms. Manage all of the categories such as medicine, vitamins, supplements, medical devices, skincare and health care products.
COMMERCIAL/CATEGORY MANAGER at Buymed Siam Co., Ltd. (2026-01 – Present) An e-commerce pharmacy platform connecting manufacturers and distributors with pharmacies, clinics, and hospitals across Vietnam, Thailand, and Cambodia.
• Revenue contribution.
• Strategic business driver.
• Performance Analysis and Reporting: Analyze sales data and market trends to identify opportunities for growth and improvement. Prepare regular reports on performance categories and present findings for senior management.
• Support the Sales and Operations team to meet the achieved target.
• Negotiate with vendors for TTA (Trade Term Agreement), achieved target cost saving by rebate, DC, trading discount, display, promotional support, incentive, training, new store support, annual support, listing fee, new vendor fee, new packing fee, compensation, and other activities.
• Plan the overall strategy of marketing. Competitor market survey for new potential items, competitive price, and market trend.
• Work to explore new concept/idea/product at agreed cost as well as to fill gap and increase • Plan promotions to drive sales of the product responsibly while still delivering or also improving bottom line profit margin incrementally.
• Plan and execute discontinued products effectively both in terms of operations and financially.
• Build up and maintain an updated display to reflect the updates in product portfolio and match the needs of customer profile in store platform.
• Supplier and Distribution Management: Seek new suppliers and persuade them to sell their products to the company. Collaborate with key suppliers to understand their distribution needs and align them with the company's requirements. Negotiate trading terms and credit terms to ensure channel fit and competitiveness.
• Supplier Development: Identify different tiers of suppliers for our current product portfolio in the assigned category. Take over and systematize current suppliers' networks. Work with key suppliers to understand their needs, propose strategic partnerships, and action road maps. Collaborate with the business development team to onboard smaller suppliers and new sellers.
• Category Management: Monitor the category for growth and margin. Conduct market research to identify market prices. Identify the selling price to ensure market competitiveness and support our front margin strategy. Work with the trade marketing team to follow the marketing calendar. Collaborate with the purchasing team to follow the stocking strategy.
• Collaboration with Internal Teams: Partner with the marketing team to follow the marketing calendar and strategies. Collaborate with the purchasing team to ensure product availability and competitive pricing.
• Product Portfolio Management: Develop and manage the product portfolio within the assigned category to ensure a competitive edge. Identify and introduce new products to meet market demand and company objectives.
GENERAL MANAGER at The Next Chapter Co., Ltd. (2019-01 – 2026-01) A Distributor of Health and Beauty products. The business of distributing health and beauty products (such as supplements and skincare products covers both retail stores and e-commerce platforms.
• Plan the overall strategy of an organization and oversee work.
• P&L Management: Oversees financial performance, budgeting, and resource allocation.
• Channel Distribution: Drives sales across key modern trade outlets (e.g., Lotus, Tops, Save Drug, Health up, For U, Pharmacy de Bangkok, OTC Drug stores), department stores, and digital marketplaces.
• Brand Strategy: Collaborates with brand owners and marketers to localize products, plan inventory, and launch products regionally.
• Team Leadership: Manages cross-functional teams, including sales, brand marketing, regulatory compliance, and logistics.
• Sales and Trade Marketing.
ASSISTANT MERCHANDISING DIRECTOR / OPERATION SERVICES MANAGER at Save Drug Co., Ltd. (2015-01 – 2018-01) Retail/wholesale Chain Drug Store EXECUTIVE,
SENIOR BUYER AND SUPPLY CHAIN at Cosway Thailand Co., Ltd. (2013-01 – 2014-01) Retail Chain Drug Store
MARKETING EXECUTIVE / TRAINING MANAGER at Health Up Group Co., Ltd. (2010-01 – 2012-01) Retail/wholesale Chain Drug Store
Master's Degree in Business Administration – Ramkhamhang University (2014-01)
Bachelor's Degree in Pharmaceutical Science – Ubonratchathani University (2009-01)
