MARKETING MANAGER - VERITE LABORATOIRE CO., LTD.
(2023-10 - 2025-02)
- Manage marketing budgets effectively, allocate resources efficiently, and track ROI of marketing campaigns.
- Develop strategic brand plans to identify the current market positioning and opportunities for the brand's short & long-term growth.
- Monitor market trends, research consumer behavior, analyze competitors' activities to identify opportunities and key issues.
- Plan and execute integrated marketing campaigns to launch new products and boost customer engagement.
- Manage and monitor performance across both online and offline sales channels.
MARKETING MANAGER (ONLINE CONTENT & COMMUNICATION) - SRICHAND UNITED DISPENSARY CO., LTD.
(2022-06 - 2023-05)
- Develop online marketing campaigns, concepts, key messages, social voice insights, and styles for online content marketing to promote across all online platforms.
- Provide guidelines and brief creative concepts and ideas, working closely with media, designers, sales, media, trade and the production team to execute and review projects.
- Proofread and revise copy to plan creative content strategies and create content that aligns with marketing plans and media objectives.
- Brief and collaborate with production, event agencies.
CREATIVE GROUP HEAD - PLUSVENTURE CO., LTD.
(2020-03 - 2021-12)
- Create viral and social campaigns with the creative team to promote on social media and increase sales, awareness, and brand image.
- Write copy for ads on social media platforms (e.g., FB, Instagram, X, Tiktok, Website Blog).
- Create and optimize content based on SEO.
- Collaborate with the motion graphics and design team to craft KV, OOH, printing and content.
- Manage the creative, content, influencer team.
DIGITAL MARKETING DIVISION MANAGER - POWER BUY CO., LTD.
(2019-01 - 2019-12)
- Develop online advertisements, promotional communication campaigns, and sales promotions, ensuring alignment with the marketing plan.
- Manage and supervise to ensure that content, promotions, designs, and marketing efforts align with merchandising, digital media agencies, graphic design, e-commerce, marcom, and service providers.
- Provide guidelines for shooting and production to promote campaigns.
- Monitor and coordinate consumer feedback on social media channels.
SOCIAL MEDIA GROUP HEAD - CJ WORX CO., LTD.
(2014-01 - 2019-01)
- Create viral and social campaigns with the creative team to promote on social media and increase sales, brand awareness, and brand image.
- Write copy for ads on social media platforms (e.g., FB, YouTube, IG, X, Line, Website, etc.).
- Create and optimize content based on SEO.
- Plan and execute photo shoots, and production.
- Manage the team and check all content to ensure it meets the standards across all media channels.
- Analyze the target audience and competitors to develop marketing strategies.
PROJECT COORDINATOR - INDEX CREATIVE VILLAGE PLC
(2012-08 - 2014-01)
- Coordinate with contact persons in operations, set up and use equipment, provide information, and queue the actors.
- Plan and monitor projects to meet deadlines, quality, and budget requirements.
