Warittha Limdechaphan

Trade marketing manager – Bausch and Lomb

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives managing the Trade Spending,A&P budget.

• Leading and implementing channel-specific marketing strategies including Optical store, Modern trade Beauty store, and plans for assigned retailers

• Develop channel-specific pricing strategies of mainstream contact lens that maximize sales, profitability, and market competitiveness while protecting brand value.

• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams example Spend today save our B+L day campaign align with governance campaign

• Initiate World cup campaign with top account which support GWP to drive sell- out and provide KOL to promote campaign link to online shop channel of stores. Generate sales about 50 MB.

• Develop a limited-edition seasonal bundle Renu fresh pack with NIVEA and Renu fresh Travel set to increase sales, improve shelf visibility, and attract new consumers during key promotional periods. Estimate sales about 15 MB

• Leading activation programs with partners to improve brand Soflens,Biotrue one day,Renu Fresh visibility

THAMMASAT UNIVERSITY

Master’s Degree Program in Marketing (MIM)

Graduation Date: 2017