Watcharee Srichan

I'm a UX/UI designer with 5 years of experience, including 2 years leading a design team. I specialize in design systems and design tokens in Figma, and in designing end-to-end product flows for ecommerce, CRM, and fintech. I focus on building scalable systems that keep design and development aligned across products.

UX/UI Designer at Finansia Syrus Securities PCL (2026-03 – Present)

• Applied AI for design review, research, and reference gathering, and to rapidly build prototypes for user conversations
• Built custom AI agent skills connected to Figma via MCP, defining AI workflow steps and team AI instructions to scale AI adoption across the design team
• Architected a multi-tier design token system (Primitive, Semantic, Element) to ensure brand consistency and scalability across products
• Built and maintained a scalable design system and component library in Figma as a single source of truth for designers and developers
• Enhanced the UX of HeroM, a multi-asset trading application, improving the usability of the end-to-end trading experience

UX/UI Designer at CP Axtra (Makro) (2025-09 – 2026-02)

• Designed centralized promotion and pricing systems enabling branches to standardize promotions and set prices, with management-level oversight across all stores
• Designed the end-to-end workflow for a reward-point system, defining point-allocation logic across the product catalog
• Refined AI-generated concepts into on-brand, design-system-aligned UX/UI, accelerating early validation cycles

UX/UI Designer Team Lead at Buzzebees Co.,Ltd. (2023-07 – 2025-06)

• Developed and led design workflows and standard templates across ideation, wireframes, prototyping, and visual design, streamlining team processes
• Designed comprehensive design tokens and a robust design system for brand coherence across all products
• Collaborated with cross-functional teams (PMs, developers, stakeholders) to align design with business goals and user needs

Senior UX/UI Designer at Buzzebees Co.,Ltd. (2023-01 – 2023-07)

• Led UX/UI design for e-commerce and CRM solutions, working with PMs, BAs, developers, and QA
• Conducted user research to understand customer needs and pain points, informing design and product strategy

Junior UI Designer at Buzzebees Co.,Ltd. (2021-05 – 2022-12)

• Created wireframes, prototypes, and interface designs using Adobe XD and InVision
• Worked with development teams to ensure designs were implemented effectively and aligned with user needs

Graphic Design at S Planet Co., Ltd. (2018-05 – 2020-12)

• Developed user-interface and prototype and navigation for websites and application

Graphic Design at Sim And Son Communication Co., Ltd. (2017-07 – 2018-05)

• Developed graphic for product and banner mirroring company

– KMUTNB (2013 – 2016)