Senior Key Account Management
Betterbe Marketplace Company Limited (NocNoc) (2023-04 – 2026-01)
- Oversaw strategic brand accounts in the Home Appliance category, developing key initiatives to drive yearly revenue growth of +20–30% (YoY)
- Executed platform strategies and optimized Joint Business Plans (JBP) to improve GMV, conversion rate (CR), traffic, average order value (AOV), and cost-to-income ratio (CIR)
- Optimized product assortment (SKU), pricing strategy, and contribution mix, delivering 20% sales growth while managing full product lifecycle (phase-in / phase-out)
- Identified new growth opportunities through market analysis (GfK), expanding into high-potential demand segments
- Led commercial negotiations on trade terms, including visibility, NPD and campaign participation across BAU and mega campaigns (e.g., 9.9, 11.11, 12.12)
- Aligned demand and sales forecasts across stakeholders
- Conducted annual business reviews and delivered strategic recommendations
Online Merchandise Division Manager at Central Retail Company Limited (Power Buy) (2022-02 – 2023-03)
- Led online strategy Electronics category to drive sales, conversion, traffic and profitability (GP)
- Initiated and launched PowerBuy Official Store on marketplace platform Shopee / Lazada, driving sale growth 10-15 million THB per channel with CIR of 3-5%
- Negotiated with suppliers to secure competitive promotions, assortment, trading terms, and other income (OI)
- Forecasted demand and managed Open-to-Buy (OTB) and replenishment to ensure product availability during normal and seasonal demand periods
- Monitored inventory levels and aligned replenishment plans to prevent stock outs (OOS) and overstock
- Led vendor sourcing and assortment expansion
Key Account Manager at Century Grow Company Limited (Enabler) (2020-08 – 2022-01)
- Developed strategies to drive business growth in the FMCG category, increasing sales revenue from 300K to 2.5 million THB within 6 months
- Devised mechanics and new initiatives for BAU and mega campaigns
- Optimized product assortment, including SEO and SEM strategies
- Analyzed customer journeys, platform activities, and pricing strategies to outperform competitors
- Forecasted inventory and managed purchase orders to ensure optimal stock levels
- Oversaw and managed internal P&L performance and external client budgets
- Negotiated trade benefits with Key Account Managers (KAM) on marketplace platforms
Key Account Associate at Lily Beauty Company Limited (Enabler) (2019-08 – 2020-07)
- Supported Key Account Manager in managing day-to-day operations of key e-commerce accounts
- Assisted in campaign execution (e.g., mega campaigns and flash sales) to drive GMV and visibility
- Liaised with platform representatives to resolve operational issues and optimize performance
- Monitored sales performance, traffic, and conversion metrics, and prepared regular reports and insights
Store Operation Excellence Executive at aCOMMERCE COMPANY LIMITED (Enabler) (2018-04 – 2019-07)
- Managed daily e-commerce store operations, ensuring smooth order processing and fulfillment
- Monitored and updated product listings, pricing, and promotions to maintain accuracy
- Tracked order status, handled exceptions (returns and cancellations), and resolved issues promptly
- Ensured product availability by coordinating with supply chain and inventory teams
