Kunlita Viwatphanuthanun

KOL Coordination: Managed communications and tracked status updates with Key Opinion Leaders (KOLs) to ensure smooth collaboration and timely content delivery for marketing campaigns.

Content Creation & Briefing: Developed creative content concepts and wrote detailed scripts, providing clear briefs for KOLs to align with brand guidelines and campaign objectives.

Line OA Development & Operations: Assisted in developing and maintaining the Line OA platform, handling backend tasks such as generating tracking links, creating unique codes, and setting up workflows.

Intern at Eridu (2023-12 – 2024-06) • KOL Coordination: Managed communications and tracked status updates with Key Opinion Leaders (KOLs) to ensure smooth collaboration and timely content delivery for marketing campaigns.

• Content Creation & Briefing: Developed creative content concepts and wrote detailed scripts, providing clear briefs for KOLs to align with brand guidelines and campaign objectives.
• Line OA Development & Operations: Assisted in developing and maintaining the Line OA platform, handling backend tasks such as generating tracking links, creating unique codes, and setting up workflows. Co-Project Manager at Whiteline group (2024-07 – 2024-11) • Site Management: Coordinate event operations across 30 Makro and The Mall locations, from permitting to setup.
• Team Leadership: Recruit and train sales staff to drive brand performance and customer engagement.
• Inventory Control: Manage stock and logistics for promotional premiums and sampling materials.
• Administration: Oversee financial documentation and tax compliance in coordination with accounting.

Live Commerce

Host / MC Livestream at White Label Agency (2024-12 – 2025-03) campaigns for global brands: Knorr, Dove, AHC, Brand and Skechers.

• Strategic Hosting: Orchestrate high-engagement livestream sessions on TikTok Shop, consistently meeting or exceeding brand sales targets.
• Conversion & Basket Optimization: Utilize expert storytelling and product demonstrations to drive conversion rates (CVR). Strategically re-arrange product bundles and cart layouts based on real-time click-through performance to maximize average order value (AOV).
• Campaign Support: Partner with marketing teams to execute large-scale initiatives, including Mega Campaigns and Super Brand Days, ensuring alignment with promotional goals.
• Content Creation: Produce compelling short-form videos to boost brand visibility, drive traffic, and maximize viewer engagement during live sessions.
• Performance Analysis: Track and analyze key performance metrics (GMV, CVR, and audience retention) to refine sales techniques and optimize live performance continuously.

Bachelor in Digital Marketing – Dhurakij Pundit University

Arts-Russian & Math – Singsamut School