Buse Koca

Lives in Istanbul, Turkey. Areas of expertise: advertising and brand communication; strategy and consumer insight development, copywriter.

Senior Copywriter - AHTAPOT SOSYAL MEDYA

(2024-10)

Developed creative copies and ideas for brands such as Yves Rocher, WWF, Darüşşafaka, Mado, Mapfre Sigorta, Rebul, Gratis, Instax, VitrA, Abdi İbrahim İlaç, İnci Holding.

Senior Copywriter - FCB HEALTH REAKTÖR and GENETİK

(2021-01 - 2024-08)

Developed creative copies and ideas for brands such as Pfizer, GSK, Abdi Ibrahim, Novartis, Nobel, Saxenda, Takeda, Dalichi Sankyo, Exeltis, Nestle, TurkNet, Santa Farma, Gilead, Roche, AstraZeneca, Biofarma, Canped, Novo Nordisk.

Mid Level Copywriter - TAZEFİKİR

(2020-01 - 2021-01)

Developed creative copies and ideas for brands such as La Roche Posay, Vichy, Cerave, Bayer, Aptamil, Unilever, Abdi Ibrahim, ECZACIBAŞI, ACIBADEM, Nobel, Roche, Novartis, Sanofi, Kordsa.

Jr. Copywriter - THE GANG AGENCY

(2019-02 - 2020-02)

Developed creative copies and ideas for brands such as Turkcell, Lifecell, Digiturk, HSBC, Casper, Aptamil, Sephora, Lay's.

Jr. Copywriter - KARBONAT

(2018-10 - 2019-02)

Developed creative copies and ideas for brands such as Regal, D-Smart, Defacto, Sephora, Little Caesars, Kahve Dünyası.

Strategic Planning Intern - MullenLowe

(2017-12 - 2018-06)

• Led periodic category and competition analysis and developed strategic recommendations for Omo, Kızılay, Knorr, Efes, Doğtaş, Siemens.
• Co-led development of insights, creative briefs and presentations for Omo campaign.
• Led the new product ideation workshop for Cornetto which got full appraisal from client.
• Gathered global trends and product for snacking and ice cream category.
• Developed final product recommend, together with insights and trends connected to it.
• Led the digital capability building initiative named as DigiMonday.

Bachelor - Advertising, Faculty of Communication - Ege University (2018 - 2018)