Deniz Yılmaz

I have been actively involved in the online casino and betting industry from a young age. By working directly with users on platforms serving the Turkish market, I gained firsthand experience and deep insight into the field. Through one-on-one interactions, I was able to closely observe the needs, expectations, and behaviors of B2C users.

Later on, I shifted roles and started working as a content creator (streamer), collaborating with brands to manage promotional campaigns and gained a strong understanding of digital campaign dynamics. Today, I am pursuing an education in Public Relations to transform my user-centric approach into expertise in corporate communication and brand management. My goal is to contribute strategically on the B2B side of the industry and become actively involved in its professional landscape.

Head Of Turkish Team at Vayabi (2024-01 – Present)

Served as the Head of Turkish Market at Vayabi, leading user profiling and journey design specifically tailored to Turkish players. Produced detailed behavioral reports and segment-based strategies to optimize retention and conversion. In addition to user-focused work, took on a broader operational role by managing platform functionalities and back office systems, aligning marketing initiatives with technical capabilities.

This role combined data analysis, UX insight, and cross-functional coordination to enhance product performance for the local market.

• Market-specific user journey and lifecycle mapping
• Advanced user segmentation and behavioral reporting
• Experience in platform operations and back office tools
• Aligning product features with local user expectations
• Cross-team coordination between marketing, CRM, and tech
• Strategic planning for user growth and retention in a regional context

VIP MANAGER at Bahisbu (2024-01 – Present)

Worked as a VIP Manager at Bahisbu, managing high-value players with personalized communication and exclusive promotions. Built strong one-on-one relationships with VIP users, tailored bonus offers based on player profiles, and created targeted user journeys to increase engagement and extend player lifetime value. Focused on understanding individual playing patterns, spending behaviors, and motivations to maximize user retention and satisfaction.

• High-level CRM and VIP relationship management
• Creating data-driven, personalized bonus strategies
• Designing user journeys to increase retention and lifetime value
• Deep understanding of player segmentation and behavioral analysis
• Strategic campaign planning based on spending trends and game preferences

Streamer at ScatterStreamer (2022-01 – Present)

After gaining experience in live support, began working as a content creator on platforms such as YouTube and Twitch, focusing on promoting online slot games. Streamed gameplay sessions and collaborated with brands to introduce campaigns, bonuses, and new games to the audience. This role provided an opportunity to understand the most popular slot games in the Turkish market, observe user behavior and betting preferences, and gain valuable insights into the promotional strategies of various game providers.

• Deep understanding of slot mechanics and player engagement
• Ability to interpret user feedback and betting behavior in real time
• Experience in promoting games and campaigns to targeted audiences
• Familiarity with provider-specific game strategies and marketing tactics
• Confidence in public speaking, live interaction, and audience engagement
• Content planning, social media presence, and basic video production/editing

Customer Support at GraceBay (2021-01 – 2022-12)

Worked as a live support agent for an online casino and betting platform serving the Turkish market. Provided real-time assistance to hundreds of users daily regarding site rules, bonus terms, and transaction processes. Focused on analyzing user needs and resolving issues quickly and accurately. This role required not only technical knowledge but also strong communication, attention to detail, and patience.

• Professional and effective written communication
• In-depth understanding of bonus systems and wagering requirements
• Solution-oriented approach under pressure
• Ability to manage multiple users simultaneously
• Gained insights into improving user experience

Bachelor's degree in Public Relations and Publicity with a focus on corporate communication – University of Ankara (2023-01)

Course in Software Development – Software Development Engineer in Test (2023-05 – 2023-05)