Mertcan Çiftçi

Managed social media presence for 8 brands, ensuring consistency in messaging, branding, and engagement across multiple platforms. Led advertising efforts in 16 countries, overseeing campaign strategy, execution, and performance analysis. Developed and executed high-performing social media campaigns to drive brand awareness and customer engagement.

Social Media Specialist at ARICIOĞLU OTOMOTIV (2024-05-28 – 2025-10-14)

• Managed social media presence for 8 brands, ensuring consistency in messaging, branding, and engagement across multiple platforms.
• Led advertising efforts in 16 countries, overseeing campaign strategy, execution, and performance analysis.
• Developed and executed high-performing social media campaigns to drive brand awareness and customer engagement.
• Collaborated with performance marketing agencies to optimize ad spend, targeting strategies, and creative direction.
• Analyzed key metrics and provided comprehensive reports to measure campaign effectiveness and ROI.
• Created and managed visually appealing content tailored to diverse audience demographics and market trends.
• Implemented A/B testing strategies to refine ad creatives and audience targeting for improved performance.
• Successfully increased brands awareness by 46% through targeted social media campaigns.
• Optimized ad spend efficiency, reducing CPA by 14% while increasing conversions.
• Managed campaigns reaching 110 million users across diverse markets.

Visual Communication Designer at GÜÇSAN YAPI A.Ş (2022-08-09 – 2023-10-26)

Business or Sector: Real estate activities

• Creating Media: Produced high-quality visual content independently for marketing campaigns and television advertisements using Adobe Suite and DaVinci Resolve, from concept development to final delivery, ensuring alignment with client objectives and brand identity, while also handling editing, color grading, and communication with clients to meet their needs within project timelines and budget constraints.
• Social Media Management: Creating and managing accounts on platforms like Facebook, Instagram, Twitter, and LinkedIn. Analyzing the target audience to develop a social media strategy. Producing and sharing visual and written content regularly to strengthen the digital presence. Planning and executing interactive activities like contests, polls, and live streams to boost follower engagement. Managing social media advertising campaigns and analyzing their performance.
• Digital Identity Management: Designing, managing, and updating the project's website. Implementing SEO strategies to improve search engine visibility. Managing email marketing campaigns and sending informational and promotional emails to potential customers. Managing online reputation, encouraging positive user reviews, and professionally responding to any negative feedback.
• Content Production: Producing high-quality and impactful visual content (photos and videos) highlighting the project's features, benefits, and eco-friendly aspects. Creating written content like blog posts, press releases, and news articles, and sharing them on digital platforms. Optimizing content for the target audience and SEO criteria.
• Analysis and Reporting: Regularly analyzing critical metrics like social media and website traffic, engagement rates, and conversion rates. Preparing performance reports, developing strategic improvements, and sharing findings with management.

Senior Creative Specialist at MYTEK (2021-05-05 – 2022-01-23)

• Ensuring the image quality of projects met high standards by conducting thorough quality control checks.
• Setting and maintaining the desired standards for photographs, ensuring all images produced by the team aligned with the company's quality expectations.
• Training new photographers, providing them with the knowledge and skills needed to meet our quality standards and integrate seamlessly into our projects.
• Leading special project shoots, personally undertaking photography assignments to ensure the highest quality outcomes.
• Enhancing my expertise in virtual tours and 360 video production, elevating my skills in these areas to a higher level during my tenure.

Undergraduate in Fine arts – Dokuz Eylül University

Postgraduate in Fine arts – Dokuz Eylül University Graduate School of Fine Arts (