Rayan Meseik

Digital marketing strategist with 9+ years of experience across Türkiye, Sudan, North Africa and Arabic-speaking markets. Experienced in content strategy, brand positioning, creator partnerships, campaign planning and audience growth, with a strong record of turning market insight into measurable business results.

Marketing Manager - KREP CHEF

(2025-12)

Lead marketing strategy, campaign planning, brand positioning, content direction and creator partnerships for a growing F&B brand.

• Helped drive approximately 82% monthly sales growth within three months through offers, content and creator-led campaigns.
• Built and managed an influencer/UGC pipeline covering prospecting, negotiation, audience review, briefing and follow-up.

Co-Founder & Growth Lead - ZAD SCRUB

(2025-02)

• Built a medical-apparel brand from research to market, including a survey of approximately 1,000 doctors before product decisions.
• Led brand strategy, launch storytelling and customer acquisition; scaled organically to 10 countries with 500+ units sold.

Social Media & Marketing - MOUHEET RADIO

(2024-11)

• Develop community-focused content and program-promotion campaigns for Arabic-speaking audiences.
• Created 100+ content pieces and contributed to 35%+ organic audience growth without paid media.

Social Media Manager - JUSTYOL

(2023-12 - 2026-01)

• Localized campaigns for Moroccan and wider Arabic-speaking audiences and coordinated creators, designers and UGC.
• Supported product campaigns generating $57K+ and approximately $47K in sales.

Marketing Manager - LEADER HOUSE

(2023-05 - 2023-07)

• Developed marketing strategy, campaign planning, market research and brand positioning, and led the marketing team.

Senior Social Media Specialist - AKARKOM INTERNATIONAL

(2022-04 - 2023-04)

• Managed social strategy, content, channels and analytics for real-estate audiences and supported video production.

Senior Social Media Specialist / Account Manager - BOOST AGENCY

(2021-01 - 2022-02)

• Managed key accounts including XPEL Sudan, Khartoum International Fair and Roda, overseeing content, campaign execution, client communication, KPIs and reporting.
• Led an XPEL Sudan sales campaign that increased sales by 300%, and developed awareness campaigns to introduce and build recognition for new products.

Social Media Specialist - FUTURE DIGITAL SERVICES (FDS)

(2018-07 - 2019-03)

• Managed multi-brand social media content, community engagement and performance analytics, supporting coordinated campaign execution across client accounts.

Digital Marketing, Social Media & Brand Roles - IDEX Real Estate Properties, Talya Properties, IDEX Ads

(2017 - 2022)

Worked across IDEX Real Estate Properties, Talya Properties, IDEX Ads and freelance client work.

• Covered digital strategy, content planning, influencer relationships, customer communication, budget oversight and reporting.

Marketing Lead - Entrepreneurship Week - SUDAN AGROFUTURE

(2017 - 2017)

• Led marketing during Entrepreneurship Week and accompanying events.
• Built and coordinated a volunteer marketing team and collaborated with other functional teams to support event promotion and execution.

Volunteer - Expert Clinic - AL SHARQ CONFERENCE

(2024 - 2024)

• Supported attendee guidance, coordination and delivery of expert-focused sessions.

Community Volunteer - IEC

(2015 - 2017)

• Supported community initiatives, teamwork and on-ground coordination.

MBA - Istanbul Arel University

B.Sc. - Information Technology - University of Bahri (2012 - 2017)