Marketing Manager - KREP CHEF
(2025-12)
Lead marketing strategy, campaign planning, brand positioning, content direction and creator partnerships for a growing F&B brand.
- Helped drive approximately 82% monthly sales growth within three months through offers, content and creator-led campaigns.
- Built and managed an influencer/UGC pipeline covering prospecting, negotiation, audience review, briefing and follow-up.
Co-Founder & Growth Lead - ZAD SCRUB
(2025-02)
- Built a medical-apparel brand from research to market, including a survey of approximately 1,000 doctors before product decisions.
- Led brand strategy, launch storytelling and customer acquisition; scaled organically to 10 countries with 500+ units sold.
Social Media & Marketing - MOUHEET RADIO
(2024-11)
- Develop community-focused content and program-promotion campaigns for Arabic-speaking audiences.
- Created 100+ content pieces and contributed to 35%+ organic audience growth without paid media.
Social Media Manager - JUSTYOL
(2023-12 - 2026-01)
- Localized campaigns for Moroccan and wider Arabic-speaking audiences and coordinated creators, designers and UGC.
- Supported product campaigns generating $57K+ and approximately $47K in sales.
Marketing Manager - LEADER HOUSE
(2023-05 - 2023-07)
- Developed marketing strategy, campaign planning, market research and brand positioning, and led the marketing team.
Senior Social Media Specialist - AKARKOM INTERNATIONAL
(2022-04 - 2023-04)
- Managed social strategy, content, channels and analytics for real-estate audiences and supported video production.
Senior Social Media Specialist / Account Manager - BOOST AGENCY
(2021-01 - 2022-02)
- Managed key accounts including XPEL Sudan, Khartoum International Fair and Roda, overseeing content, campaign execution, client communication, KPIs and reporting.
- Led an XPEL Sudan sales campaign that increased sales by 300%, and developed awareness campaigns to introduce and build recognition for new products.
Social Media Specialist - FUTURE DIGITAL SERVICES (FDS)
(2018-07 - 2019-03)
- Managed multi-brand social media content, community engagement and performance analytics, supporting coordinated campaign execution across client accounts.
Digital Marketing, Social Media & Brand Roles - IDEX Real Estate Properties, Talya Properties, IDEX Ads
(2017 - 2022)
Worked across IDEX Real Estate Properties, Talya Properties, IDEX Ads and freelance client work.
- Covered digital strategy, content planning, influencer relationships, customer communication, budget oversight and reporting.
Marketing Lead - Entrepreneurship Week - SUDAN AGROFUTURE
(2017 - 2017)
- Led marketing during Entrepreneurship Week and accompanying events.
- Built and coordinated a volunteer marketing team and collaborated with other functional teams to support event promotion and execution.
Volunteer - Expert Clinic - AL SHARQ CONFERENCE
(2024 - 2024)
- Supported attendee guidance, coordination and delivery of expert-focused sessions.
Community Volunteer - IEC
(2015 - 2017)
- Supported community initiatives, teamwork and on-ground coordination.
